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The Dallas Stars have announced the hiring of Joan Lovato as vice president of marketing for their professional hockey organization.
According to the Texas-based NHL franchise, Lovato’s primary responsibilities include ticket sales and audience development covering teams via the organization’s digital outlets, as well as corporate partnership activation and strategy. .
“I am honored to be a part of this world-class organization,” said Lovato. “It’s an exciting time here at the Dallas Stars. I look forward to helping you reach greater heights.”
Prior to joining the Dallas Stars, he served as Vice President of Brand Marketing for Skillz Inc., a competitive mobile gaming platform based in California.
During his tenure at Skillz Inc., Lovato’s responsibilities included strategic brand development and partnership sourcing, as well as overseeing a pilot influencer program to drive platform interactions and downloads.
Previously, Lovato was Head of Brand Marketing for PepsiCo Beverages North America West, leading teams distributed across key markets to develop various local campaigns and develop brand initiatives.
In addition, Lovato was also responsible for managing partner marketing for various sports leagues, working with numerous professional sports organizations such as the San Francisco 49ers (NFL), Golden State Warriors (NBA), and other NHL franchises such as the Colorado Avalanche. . like the San Jose Sharks.
With the marketing experience and expertise to live up to Lovato’s name, Dallas Stars President and CEO Brad Alberts said the organization is thrilled to have Lovato join the team.
“Capturing exceptional talent is key to the continued growth of an organization,” says Alberts. “We are extremely excited to welcome Joanne Lovato to the Dallas Stars team. I have.”
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