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Fort Worth, Texas, January 26, 2023 /PRNewswire/ — ASI Show Fort Worth Hosted by Advertising Specialty Institute® (ASI) concluded Wednesday after three days of show floor walkways, invaluable education, and numerous networking opportunities for its 2,500 members. $23.2 billion promotional goods industry.The annual trade fair was held January 23-25 so Fort Worth convention center.
keynote speaker Charlotte JonesChief Brand Officer of the Dallas Cowboys, a family business owned by Jones, her father jerry jonesand her two brothers shared stories and business advice before a Q&A with an audience of entrepreneurs and small business owners. Timothy M. AndrewsPresident and CEO of ASI, the largest membership organization and technology provider in the promotions industry.
Jones said her now-famous father gave her two directives when she joined the Cowboys: Find a way to stop losing money.The Cowboys ran four seasons. became the first team to win three Super Bowls in the NBA, and is now worth an estimate. $8 billion“Branded merchandise is central to our identity and what we do,” Jones said. “It’s certainly our job.”
The show featured nearly 400 booths, including 70% of the industry’s top 40 suppliers, offering unparalleled education, product demos and a free reception. Distributor attendees attended the show from 37 states.
“Everyone at our show entered 2023 by checking out the hottest promotional products, signing deals and getting inspired for future success from a very special keynote speaker.” says Andrews.
supplier David Finkelman A Burnside/Sierra Pacific Apparel representative said: texas and surrounding states are great and have a lot of interest in our products. A great way to start the year for us. “
Daniel Hartleeve On Purpose Branding has this to say about Jones:
According to ASI’s latest state and local sales report, texas Posted $3.4 billion Promotional sales increased 17% year-over-year, leading all Southern states.
About ASI Show
The ASI Show Family of Events (asishow.com), featuring ASI Show, fASIlitate and ConneX, facilitates business-building relationships between ASI distributor and supplier members.
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SOURCE Advertising research institute
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