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This is an exciting new role in business to lead and execute consumer strategy through targeted campaigns. The aim is to increase customer lifecycle value, increase customer engagement, retain customers and maximize sales in all markets. You will be involved in all aspects of CRM management across marketing lifecycle, retail clienteling and brand loyalty. This includes project planning, progress and performance reporting, risks and issues, financial monitoring and change management.
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responsibility:
• Work closely with digital, marketing and retail departments to ensure full collaboration between teams.
• Report and analyze data and key trends to improve loyalty offerings and support overall acquisition and retention strategies.
• Gain actionable insights from reports, implement best practices, forecast commercials, and measure impact and efficiency.
• Assist the customer experience team with any loyalty-related queries or issues that need to be raised with the web development team.
• Collaborate with marketing, retail and e-commerce to plan and execute various customer journeys across lifecycle, client and loyalty.
• Work with the digital marketing team to perform lifecycle content automation.
• Shape the future of loyalty propositions and ensure loyalty campaigns are designed to increase retention levels.
• Identify and manage risks involved in the project, including developing contingency plans.
• Support communication between all stakeholders and provide sufficient information where and when it is needed.
• Familiarize yourself with the broader loyalty business and keep up with retail and digital trends.
Required experience and skills:
• Experience in online CRM and loyalty marketing. Ideally, experience in fashion company or retail.
• Extensive knowledge of ESP tools and email marketing. Good knowledge of web analytics.
• Advanced knowledge of Microsoft Office packages. It can operate both Mac and PC.
• Experience in a variety of administrative duties and a fast-paced office environment.
• Management experience in retention and CRM programs and database administration.
• A marketing or business related degree minimum of 2:1 preferred.
about you:
• Excellent written and verbal communication skills.
• Can plan, organize and prioritize to set deadlines. Be self-motivated and stay calm under pressure.
• Attention to detail and willingness to take on new tasks.
• Be aware of and understand current data protection and privacy laws.
• Be a team worker and work on your own initiative as well as build effective working relationships.
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