Cox Launches Mobile Business, Joins Comcast, Charter, Altice

Cox Communications kicks off the new year by officially launching its mobile business.

The privately held cable and Internet operator plans to announce the nationwide launch of Cox Mobile at the Consumer Electronics Show in Las Vegas on Thursday.

Cox comcast, charter communication When Artis USAhas recently started offering mobile services to its customers and is growing rapidly.

Like Comcast and Charter services, Cox Mobile is available to new and existing customers only. Cox says he has 7 million customers in 18 states and has quietly started offering his mobile services in select markets in recent months.

Cable operators have launched mobile services with the aim of giving customers another reason to stick with their broadband plans. This is more true than ever as we see the profitability of these business units.

Cable companies are losing pay-TV customers opting for streaming-only services, and that’s accelerating lately. However, broadband subscriber growth has stalled in recent quarters as a slowing housing market has increased competition and stagnated customer moving activity.

UBS analyst John Hodulik said: .

I like my wireless company, AT&T, verizon When T-mobile Comcast and Charter’s mobile business has a large number of wireless customers in the United States and is growing at a faster rate with cheaper and more flexible plans.

Charter’s Spectrum Mobile offers an unlimited data plan for $30, or $14 per gigabyte of internet for monthly plans. Similarly, Comcast’s Xfinity Mobile starts at $30 for unlimited data and $15 per gigabyte.

A cheaper option stems from the ability to rely heavily on home broadband Wi-Fi and hotspots for data usage. As mobile customers left Wi-Fi and became network dependent, they were offloaded to cable company partner operators (his Verizon for both Comcast and Charter), still giving wireless companies a piece of the pie. I’m here.

Cox Mobile offers a similar plan, $45 per month or $15 per gig for unlimited. Cox also reportedly uses Verizon as his network partner, which the company plans to confirm at Thursday’s event.

Cox’s plans to launch a mobile business were thrown into a wrench in 2021, with T-Mobile suing Cox and Cox’s obligation to pursue a partnership with them. Earlier this year, a Delaware court judge reportedly ruled in Cox’s favor.

Charter said it had 4.7 million wireless customers as of September 30, with Comcast reaching 5 million.

Charter Chief Mobile Officer Danny Bowman said: Phi.

“Keeping the mobile package simple has allowed us to grow exponentially,” added Bowman. Charter and Comcast also allow customers to bring their own devices, an option Cox hasn’t yet offered. Currently, a customer must purchase his Samsung phone through her Cos to receive service.

Smaller cable operators also see value in offering mobile plans to their customers.

The National Content and Technology Cooperative (NCTC), a trade association of more than 700 cable and broadband providers, is considering creating a mobile service for its members.

NCTC President Lou Borrelli said of mobile services: “I’ve seen it called the New Bundle. I don’t object to that.”

Since NCTC membership includes smaller providers (many of which are located in rural areas), the cooperative began talking to wireless carriers last year on behalf of the entire base.

Borelli said NCTC was in no rush to offer mobile until it confirmed a net increase in Charter and Comcast in 2021. ,'” He said.

Borrelli said the NCTC negotiations should be finished by the end of the year. Some have already added mobile.Colorado Oh!internet, cable, phone Mobile plans announced in July in partnership with Reach Mobile.

Borelli said consumer research in certain markets showed companies had no choice on the issue. “Members say we don’t care what the outcome is, we need to do this.”

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC.