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thing, A women-only social community app has hired brand and marketing specialist Avi Kumar as Chief Business Officer. Avi brings detailed consumer insights, brand competencies and digital expertise to further accelerate coto’s business and marketing strategy. In his new role, Avi’s focus will be on designing stories that transform coto’s in-app content into unique consumer insights, setting the platform apart from its contemporaries. He reported to Tarun Katial, coto Founder and CEO.
As a women-only platform, coto believes in empowering women around the world in communities where they feel connected and comfortable. We provide a safe online space for all women to ask questions, share their thoughts and stand up for what they believe. The app is open to all women of all races, sizes, disabilities, age groups, social segments and income groups. Find the unity of their uniqueness and diversity. As her steward of the natural brand, Avi champions this vision and mission for coto’s, anticipating a journey of glorious growth and transformation.
Commenting on the appointment of Avi Kumar, Founder and CEO Tarun Katial, coto said:“Avi has earned a reputation as a game changer, brand innovator, agile marketer, and an accomplished leader. He has the desired skill set mix that allows him to build strong brand relevance.His entrepreneurial spirit will go a long way in reinforcing coto’s commitment to providing a safe online space for women.”
Avi talks about his new assignment“I am excited about the opportunity to join coto’s senior executive team and work together to create a responsible virtual environment for women. Focus on driving business growth, consumer engagement and relationship management as part of a larger strategy Curate richer, more immersive experiences to empower and empower customers It will be a great opportunity to further bring out the value of our partners.”
With a career spanning over 10 years, Avi has built a strong reputation as a marketer who specializes in turning data into consumer insight and market strategy while driving growth. He has been instrumental in building some of the largest brands in both the media and his FMCG categories.
Prior to coto, he was Chief Marketing Officer at Join Ventures, leading global marketing for its portfolio companies (IGP.com, Interflora India, IGP for Business and Masqa). Prior to that, Avi was ZEE5’s Head of Marketing, responsible for growing its D2C and B2B business. He also headed marketing for BIG FM, before which he was with Oriflame.
Avi’s extensive experience has earned him many laurels including Top 30 CMO (IAMAI), Top 40 CMO 2019 and Marketing Professional of the Year by ACEF in South Asia. He has also won several awards for his campaigns for New York Festivals, Emvies, DMAi, ET Brand Excellence, IRF, and Golden Mikes.
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