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Hip-hop as we know it today, the kind that sells out arenas, wins Grammys, and gets prime radio airtime, grew out of DJing and breakdancing in New York City.
A new exhibition at Fotografiska, a photography museum in the Flatiron District, traces the evolution of the genre from its early days to today through 200 powerful photographs by 57 photographers. Opening today, Hip-Hop: Conscious, Unconscious runs through May 21st. This exhibition celebrates hip-hop as the influential genre celebrates its 50th anniversary.
Recommended: Celebrate Hip-Hop History Month at this exhibit in the Bronx
“There was a time when hip-hop wasn’t conscious of itself. It’s what the show represents,” said Sasha Jenkins, CCO of entertainment company Mass Appeal, who co-curated the exhibit with photography expert Sally Berman. is a reflection of itself, a response to its environment.Through hip-hop, we can learn a lot about what is happening in our community and what needs to change.”
Fifty years ago on August 11, 1973, Kool Hark (Clive Campbell) held a back-to-school celebration at 1520 Sedgwick Avenue in the Bronx. Many refer to him as the founder of hip-hop, but Jenkins says his other DJs have been around for a while before this one.
“Young people have found ways to be creative,” said Jenkins. “Before hip hip was conscious of itself, it was how we expressed ourselves.”
The exhibit begins in the unconscious with stories of everyday people in the South Bronx rather than hip-hop celebrities. The photos document graffiti, the Savage Skull Gang posing for photos, his expertly painted denim jacket, and the kids Blake her dancing.
“We didn’t know what it was. That’s what we did,” Jenkins said. I started to understand that there is an aesthetic.”
Tracing the hip-hop timeline, the Sugar Hill Gang’s bootleg 8 track “Rapper’s Delite”, handwritten invitations to early hip-hop parties, village voice Article titled “Physical Graffiti: Breaking is Hard to Do”.
As the exhibition continues, the movement solidifies into a well-known genre.
Each borough of NYC offered its own spin on the music. “Brooklyn doesn’t sound like Queens, Queens doesn’t sound like the Bronx, and money-making Manhattan is always a smash.” ,” Jenkins wrote on the exhibit’s text panel.
But the show isn’t just for New York. It also spotlights Southern hip-hop and West Coast musicians, covering everything from today’s music leaders.
Only a handful of artists are pictured. Tupac, Bone Thugs-N-Harmony, Ice Cube, The Notorious BIG, Snoop Dogg, The Game, DMX, Ja Rule, xzibitDr. Dre, Mary J. Blige, Lil’ Kim, Sister Souljah, Nas, Method Man, Talib Kweli, Jay-Z, Lauryn Hill, The Beastie Boys, The Roots, Foxy Brown, Eve, P. Diddy, Eminem, Lil Wayne, Erykah Badu, Future, Trick Daddy, Pharrell, Nicki Minaj, Megan Thee Stallion, Kendrick Lamar, Post Malone, Mac Miller, Drake, 21 Savage, Cardi B.
Photography evolves as the genre evolves, from photojournalistic street scenes to glossy magazine-style images.
The images range from famous photos you’ve seen to rare portraits. The exhibition spans his 50 years and his two stories in the museum. Fotografiska also offers programs such as family workshops, zine making, lectures, panel discussions and yoga.
In addition to the exhibit at Fotografiska, there is another must-see exhibit for hip-hop fans in the Bronx.
“[R]Evolution of Hip Hop” is on display until summer 2023 at the Bronx Terminal Market, exploring the genre from 1986 to 1990, known as the golden age of hip hop. Under construction, at Bronx Point, he’s scheduled to open in 2024. Every $1 of a ticket sold to the Fotografiska exhibition will be donated to the Universal Hip Hop Museum.
Keep an eye out for more Hip Hop 50 events this year. All of this celebrates his 50th year in one of the most influential pop culture movements of his generation. Mass Appeal’s partnered with Fotografiska to create an exhibition as part of the company’s Hip Hop 50 cross-platform initiative.
“Hip-hop belongs to everyone and I think it’s great,” Jenkins said. “We shouldn’t lose sight of where it came from and what it really means.”
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