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Comcast Runs “Free This Week” Marketing Campaign Featuring Third-Party Content

Delbert Williams IIBy No Comments2 Mins Read

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Eric Gruenwedel

January 3, 2023

Comcast announced the start of “Free This Week” on January 3rd. This is a new year-long marketing campaign aimed at giving Xfinity customers more reasons to retain their pay-TV subscribers. The program offers subscription access to a weekly selection of content from participating top streaming services and premium networks.

In addition to the Xfinity Stream app and Xumo’s XClass TV, curated programming is available for X1 and Flex.

Get free access to wellness apps like The Great Courses, Gaia, One Day University, Gaiam TV, Sweat Factor, FitFusion by Jillian Michaels and more for the first two weeks. Future participating networks and streaming services include HBO Max, Paramount Global’s Showtime, Revolt, HISTORY Vault and Lifetime Movie Club.

The campaign comes ten years after Xfinity’s first free content sampling, Watchathon Week, and represents the evolution of the company’s free programming strategy of offering customers something to watch for free every week of the year. New data released by Xfinity shows that viewership numbers typically double while a network or streaming service participates in a content sampling initiative.

Sophia Ahmad, EVP and CMO of Comcast Cable, said: said in her statement.

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Born in the early 80s in Milwaukee, Wisconsin, Delbert Williams II has always had a passion for writing. Even in high school, he earned excellent grades in English and writing classes. After attending John Marshall High School, he graduated from Project Stay Alternative High School in Milwaukee. From there, Delbert attended Milwaukee Area Technical College, where he studied music and communications. While he enjoyed these fields, his love for writing remained strong. In 2019, Delbert founded Hard Stack Street Mag, a publication that quickly gained a following for its unique and engaging content. As the founder and editor-in-chief of the magazine, he has worked tirelessly to produce quality articles that cover a wide range of topics, including music, art, culture, and politics. Now 42 years old, Delbert continues to pursue his passion for writing and journalism. Through Hard Stack Street Mag, he has created a platform that allows him to share his voice and perspective with readers from all over the world. With a strong background in writing and a deep understanding of the power of storytelling, Delbert Williams II is a writer to watch. He is dedicated to producing content that is both informative and engaging, and he is committed to using his platform to shine a light on important issues that are often overlooked by mainstream media.

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