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Peter Seeley, a longtime Coca-Cola marketing executive who spent six years at Columbia Pictures after the soft drink company bought the studio in 1982, has died.
Seeley died in Palm Springs on December 15 from complications from a fall, his family said.
When Coca-Cola Co. acquired Columbia for $750 million, Sealey became the historic studio’s president of global marketing and distribution, bringing his marketing expertise to films such as: Tootsie (1982), Ghost Busters (1984), karate kid (1984), assist me (1986) and La Bamba (1987).
Sealy left Coca-Cola in 1993 and has served as a global speaker, consultant, expert witness and advisor to Fortune 50 companies including United Parcel Service, General Motors and Sony, which acquired Columbia for $3.4 billion in 1989. reestablished its position.
He was also a pioneer in predicting the impact of social media in the early days of Facebook, serving on its advisory board with just 12 employees.
Born in Tampa, Florida on August 16, 1940, Sealey graduated from the University of Florida, earned a master’s degree in business from Yale University, and received a Ph.D. She holds a PhD in Information Technology from the Drucker School of Management at Claremont University, California.
In 1963, Sealey spent the summer as an intern at Procter & Gamble’s Cincinnati office, helping redesign the label for the Jif Peanut Butter account. When he returned to Yale six months later, he happened to be at work when he was at a grocery store in New Haven, Connecticut.
“I was overwhelmed,” Seely said in an interview last year. “This was my introduction to marketing. Seeing my creations on the grocery store shelves had a big impact on my life.”
Sealy has spent more than 20 years at Cola, where he served as Global Chief Marketing Officer, helping launch the “Always Coca-Cola” campaign highlighted by a commercial featuring a polar bear drinking soda.
“People were calling our office asking when the commercial would be rerun so they could see it,” he said. I am proud of
Sealey has also held professorships at Stanford University, the University of California, Berkeley, and Claremont.
Among his philanthropic efforts, Seeley has donated a professorship in marketing at the University of Florida and the Peter and Elizabeth Seeley Adoption Center at Palm Springs Animal Shelter.
He was also a major donor to Eisenhower Hospital in Palm Springs. The hospital’s Peter and Elizabeth Seeley Specialty Clinic is named after him and his wife.
In addition to his wife, survivors include daughters Karan and Rainie. Stepdaughters Katherine and Jane. Stepsons Mike, Andrew and Serge. five grandchildren; and dogs Megan and Frankie.
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