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Peter Seeley, former global marketing president of Columbia Pictures, said at the studio’s release Ghostbusters, Tootsie, Stand By Me When karate kid, Died December 15 from complications following a fall in Palm Springs. he was 82 years old.
Prior to working in the studio, he was the Global Chief Marketing Officer for The Coca-Cola Company, where he produced the famous “Always Coca-Cola” campaign. Its pinnacle was the iconic polar bear commercial. He moved to Columbia when Coca-Cola bought the studio.
Sealy left Coca-Cola at the age of 53 and reestablished his position as a global speaker, consultant, expert witness and advisor to multiple Fortune 50 companies, including United Parcel Service, General Motors and Sony Corporation. .
He has held professorships at Stanford University, the University of California, Berkeley, and the Drucker School of Management at Claremont Graduate School.
Sealy also served on Facebook’s Advisory Board, which has just 12 employees, and was a pioneer in predicting the impact and future of social media.
His philanthropic efforts include donations to the Peter S. Seeley Professor of Marketing at the University of Florida and the Peter S. Seeley Annual Award at the Claremont Graduate University’s Global Family Business Institute. He was also a major contributor to the International Program on Negotiations at Harvard McLean Hospital.
Eisenhower Hospital named the Peter and Elizabeth Seeley Specialty Clinic of Palm Springs in their honor.
Survivors include his wife Elizabeth, two daughters Karan Fisher and Rainie Temkin, two stepdaughters Catherine Lou and Jane Lou Ionita, three sons-in-law Mike Fisher, Andrew Temkin and Serge Lou Ionita, 5 including grandchildren. My dogs, Megan and Frankie.
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