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Barcode Entertainment, a global technology-driven influencer marketing company, recently announced the appointment of Ajay Kulkarni as Head of Business. Ajay brings over 17 years of cross-functional and diverse experience in revenue, brand management and communications, marketing and content partnerships across media, telecom and consumer technology sectors.
As Head of Business, Ajay intends to use his exceptional teamwork and marketing skills to bring seamless processes to Barcode Entertainment and grow the business exponentially. And, using his resourcefulness and innovative perspective as assets, he further aims to build a company into one of the most prominent players in his social his commerce, influencer marketing, and content landscapes. increase.
Prior to this, Ajay worked for various major companies. Most recently, he oversaw content and strategic partnerships in South Asia (Nepal, Bangladesh, Sri Lanka) at TikTok (ByteDance). In addition to this, he also served as his President of International Business He was Assistant Vice President of AtTime Network, responsible for the network’s visibility and revenue generation in the international market. Additionally, Ajay has worked with other prominent organizations such as Star India Pvt Ltd, Tata Teleservices and Times Group (Bennet & Coleman) in the areas of brand, marketing and revenue.
About joining Barcode Entertainment, Ajay Kulkarni said: The rapid rise of influencers and the entire creator economy is a force to be reckoned with in today’s digital landscape. And as more and more people look to content creation as a source of income alongside content consumption, Barcode is the leading company in supercharging space at the intersection of influencer marketing, content and live commerce. You are in a very good position to become We do this by making it easier for brands to grow their businesses through unparalleled phygital experiences and collaborations with the Creator Economy. And I look forward to working with the team on this exciting journey. ”
Barcode Entertainment co-founder Rahul Khanna said: Having experienced lightning-pace growth, we are set on leveraging this growth momentum and scaling new heights to become the next big thing in influencer, content and live commerce. Aligned. And Ajay’s expertise is perfectly aligned with this vision. His 10+ year journey will surely spark and help us as we continue to strengthen our team and grow our business. ”
Since its inception in 2019, Barcode Entertainment has strengthened its digital foothold in India as a pioneer in harnessing the power of both the physical and digital worlds. The company helps brands connect and collaborate with his more than 20,000 macro and micro his influencers domestically and internationally, while at the same time, it is through these collaborations/influencers that he reaches out to more than 200 potential It also allows you to connect with your customers. In addition, Barcode successfully combines data-driven performance, real-world relationships, expert creative strategy, and authentic and engaging content with laser-sharp paid media targeting. In addition, Ajay Kulkarni’s vast expertise over the years enables him to contribute to that business and drive meaningful value.
Ajay recently authored a book on globalization and international advertising, published by Sheth Publications.
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