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Posters for major music festivals have long followed a particular pattern of using headliners in very large point fonts. The second layer continues with a small but inflated typeface. Houston hip-hop artist and rising star Tobe Nwigwe hit the third line of this week’s announcement of the Coachella Valley Music and Arts Festival, one of his famous music festivals to weather market saturation and the pandemic. rice field.
Nearly a quarter-century old, Coachella is one of the festivals that has endured tough times and continued to attract tens of thousands of music fans, and it’s notable because it’s located in Indio, California, rather than in a major urban center. .
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Event placement is a big issue for Nwigwe who grew up on Alief. He’s been releasing music for over five years and has had an incredible grassroots following, including hosting a full-on his hometown show at Houston’s 713 Music his hall last December 30. built. If Nwigwe is a subtle star on the brink, there’s a good chance that 2023 will be neither subtle nor brink.
Coachella takes place April 14-15 and April 21-23 in Indio, California. Find out more about the festival here.
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