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Share CMSWire’s Top 10 Marketing Stories for 2022.
Marketing is in a constant state of flux and this year was no exception. From preparing for the switch from Google UA to GA4, to tackling social issues, to incorporating social media as a primary tool in the marketing toolbox, all are building trust and transparency with the prospect of Web3 looming on the horizon. While marketers have had their jobs cut this year.
Take a look back with CMSWire’s Top 10 Marketing Stories for 2022.
From recent feature rollouts to off-the-charts viewership, TikTok outperforms many social platforms in key engagement areas, including retention rates and active collaboration features like duets and stitches.
Challenges aside, leads aren’t going anywhere. His recent B2B revenue marketing survey found that his 82% of marketers are measured in pipelines launched (up 12% from 2021). Earning any kind of revenue still requires a fast pipeline, and that requires quality leads.
With the introduction of Google Analytics 4, Google will officially retire Universal Analytics. Ready? Read our handy guide with insights, advice, and action items to help you transition smoothly.
Today, consumers want to trust the companies they do business with, regardless of how their data is used or how the company behaves globally. In fact, 87% of consumers said they would buy a product from a company that “stands up for or advocates for” an issue they care about. — they’re just doing it for PR. In this article, CMSWire’s Vice President and Editor-in-Chief, Rich Hein, presents his study of the case of companies tackling important social issues.
The underlying architecture of Web3 is not yet complete, but its distributed nature is a core part of the proposed architecture. In addition, the content model promoted by Web3 puts control back in the hands of content producers and consumers. Learn more about how the new Web3 content model impacts how brands approach content, marketing, and advertising.
While many Universal Analytics users debated whether to switch to the latest version of the platform, Google Analytics 4, Google decided on July 1, 2023, and UA will stop collecting data.
As Steve Jobs once said, all software has a sunrise and a sunset. In March 2022, Google Universal Analytics (UA) began to fade as he was given a 15-month grace period for users to migrate to his GA4. But GA4 is nothing new. GA4 has been published for over two years while Universal Analytics celebrated his 10th anniversary. The July 1, 2023 deadline may be plenty of time for small businesses to make the transition, but large businesses are under pressure. Learn how to prepare and obtain the information you need for a successful switchover.
Great visuals can tell a marketing analytics focused story. But choosing the right way to visualize data can mean the difference between a clear and compelling story and cognitive overload. Here are some tips and insights to help you choose the right path.
Please order! This year’s marketer may have felt like an order cook in short he was inundated with customer orders. Analytics plans became complex and marketers had to evolve with her customers’ changing journeys. As the new year began, various technological and environmental trends converged, further fueling the frenzy. Now, take a look back in time and see which trends have succeeded and which have not.
As Twitter is engulfed in turmoil and controversy, some users are jumping ship. This is his one of several Twitter “alternatives” making news. Learn what it is, why it’s different, and how to sign up.
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