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clinch, Leader in dynamic ad serving and personalization and creator of Flight Control, an omnichannel campaign activation platform.Awarded Digiday’s Best Marketing Automation PlatformThe DIGIDAY Technology Awards recognize technology that is modernizing media and marketing, and this year featured Clinch in its flight control platform.
Built to solve the major challenges facing the advertising industry, Flight Control reduces complexity, from strategy to creative personalization to smart ad serving, with easy drag-and-drop launch of digital campaigns. It provides an intuitive platform.
Advertisers today are tasked with envisioning, planning and executing complex campaigns across several different platforms, each with their own varying levels of integration, requirements and measurement. Flight Control leverages its own artificial intelligence to enable his one workflow for all channels and activations, resulting in piecemeal collaborations and platforms not originally built for advertising. eliminate the problem.
Clinch CEO Oz Etzioni said: “Dive headfirst into new technology and adapt it to meet the needs of the digital media industry has always been our number one priority. We built Flight Control for agency and brand advertising teams, Delivered for the first time a truly intuitive UI to create, manage and maintain.Run campaigns across all paid media channels with as little friction as possible.Customize and integrate for seamless integration with any partner stack. Providing flexibility allows us to deliver unparalleled performance and efficiency to both our creative and media teams.”
Campaigns run through Flight Control averaged over 3-4 days of setup time savings, reduced human error rates to zero, and reduced trafficking activation times by 30%. Agencies using Flight Control report significantly increasing the percentage of their budget spent on DCO/personalization, reporting consistently higher performance on metrics such as his ROAS than traditional campaigns doing.
Available as a SaaS platform (first of its kind) or as a managed service, Flight Control enables complex, data-driven, personalized ad campaigns, smart ad serving, and consumer intelligence across all channels.
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