Christian hip-hop artist turns executive, introduces himself with new album

The energy is different when you are able to accept where you are and acknowledge where you have been.

Artist and songwriter from West Philadelphia. Emmanuel Lee Lambert Jr., setting the bar. After his ten albums were released, the self-proclaimed “Christian His Hip-Hop Middle His Child” harnessed the power of his personal and creative evolution, trusted his faith, and made the next move. We support generations of artists.

Known as Da’ TRUTH in the Christian hip-hop community, Lambert is retiring from his artist name after a 20-year career that sold over 250,000 records worldwide. He is revived in his 40s with wisdom, healing and seasoning in his soul.

“The stigma that comes with aging permeates our culture,” Lambert said. black company. “I accept my age. I understand who I am and where I sit.”

After a three-year creative process, Lambert is setting the pace for 2023 with celebratory declarations and fresh sounds. He is introducing himself again by releasing a soul-stirring, self-titled new album. emmanuel as CEO of his own entertainment company, NXT Agency.

Available everywhere Jan 27 emmanuel but also Building bridges between generations and cultures But throughout Lambert’s career, all walks of life send him on a sonic journey. As a classroom-trained percussionist, he also brings passionate songwriting to life on this spiritually awakening hip-hop album of his, Fred Hammond, PJ Morton, Kim Burrell Todd Durany, Aaron Cole, Dante Bowe, Tamera Mann, Maranda Curtis, Rich Tolbert, Yolanda Adams.

“In terms of profile, it’s probably one of the biggest albums of the last decade,” said Lambert.

Emmanuel means “God is with us”

As he retires from Da’ TRUTH, the award-winning lyricist steps into his present and makes history with the powerful, self-affirming track “Set The Bar.” his decision was Jay-Z When P Diddy Went ‘through this evolution of name changes’.

“Now, 10, 15 years later, I totally get it. It’s about realizing you’re not,” Lambert said. black companies.

He made it clear he wasn’t running away from the truth, but released what felt like a “caricature” of himself, asking listeners to look beneath the surface and understand the plot of his journey. is challenging

“Emmanuel is someone who understands that life is delicate,” said Lambert. “And there’s more complexity, more complexity, and so on, than I had credited.”

On tracks like “Count On You,” “Tell Somebody,” “Free,” and “Alright,” Lambert and his collaborators deconstruct life’s peaks and valleys with positive, upbeat, and powerful melodies. increase. From the project’s humble beginnings to a night in Atlanta, Lambert seems to be finding solace in the darkness where he can rely on God.

“And just as I started to move into a space where I understood life differently and became more in touch with my own humanity, I feel like I needed to evolve,” Lambert continued.

A tribute to how hip hop changed the world

The 50th anniversary of hip-hop is an important moment to pay tribute to when it all began and pay it forward for generations. For Lambert, hip-hop “provides a voice to the marginalized” and “has an amazing ability to achieve what politicians and preachers have failed.”

“I stand in the middle, building a bridge between two worlds, building a bridge between two generations, telling the older generation, ‘Okay, you got the green light to get old. I feel a responsibility to tell you, ‘I’m fine,'” Lambert explained.

He continued: Now, let’s join his arms and work together so we can get something done. That’s what I’m saying with all this.

In doing so, Lambert nods to The Cross Movement, a pioneering Christian hip-hop ensemble that believes in his talent, invites him on tour, and continues to leave an indelible mark on the Christian hip-hop space.

“They were very intentional. Not only did they tell and tell, but they also endorsed,” Lambert said.

Responsible for elevating artists

Today, Lambert solves problems in the music industry at his NXT agency.He launched it in 2014 with the intention of creating A system that gives artists the opportunity to make it big enough to move up in the music industry.

“I started with the label and it was like, ‘Everybody’s going to leave the label crazy,'” recalls Lambert. “I don’t want to sign an artist with a seven-album deal. I’d rather have them as a platform and free them to go somewhere else where they can really thrive. And we benefit from that.” Everyone wins in the end.”

NXT signs artist Nigerian-birth artist remote blaze, We’ll sign a deal for two albums and move forward as much as possible.

He added: That’s probably why I started NXT. “