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New data from LinkedIn shows that while layoffs and hiring pauses are rippled across industries, the roles associated with growth are the fastest growing jobs in marketing, sales and media.
A list of booming jobs for 2023, shared exclusively with Marketing Week, highlights the growing importance of driving business growth in 2023 as companies worry about their next steps .
The fastest growing marketing and sales jobs in the UK are Customer Success Consultants, followed by Sustainability Managers, Product Operations Managers and Sales Development Officers.
5th place is Chief Growth Officer and 7th place is Growth Marketing Manager. Between the two growth roles is the Enterprise Account Executive.
Sales and marketing roles are among the fastest growing jobs globally, Olivier Sabella, vice president of LinkedIn Talent Solutions, EMEA and Latin America, told Marketing Week .
“In times of uncertainty, companies tend to become more closed-minded, but it’s important to stay focused on the customer. Engage with them, deliver value, and keep your brand in mind.” he says, referring to the customer-centric role. Appreciated at a time when “global hiring” is slowing down.
Cloud Engineer is eighth on the UK-specific list, followed by Business Development.
The Chief People Officer role is also one of the fastest growing roles, ranking 10th, ahead of Data Science Manager at 11th. At the bottom of the list are Site Reliability Engineers, Data Engineers, Security Operations Center Analysts, and Workplace Coordinators.
Growth Marketing Manager is number 7 on the list of fastest growing roles in the UK, but tops in France. In Germany, the more common growth manager role is his second on the list. Interestingly, Chief Growth Officer is not included in the top 15 list of fastest growing marketing and sales roles in neither France, Germany nor Australia.
Moreover, LinkedIn’s Workforce Confidence Index suggests that despite the uncertain background, confidence levels of UK professionals about employment have remained ‘stable’ over the years.
changing tide
Going back to 2021, LinkedIn data shows that social media coordinators will be the fastest growing role in marketing and brand jobs, along with community managers (18.1%) and social media assistants (16.5%). 19%).
Two years ago, the Chief Marketing Officer role was one of the rising (13.8%) roles, but in 2023, the CMO position is not on the list of 15 trending risers.
In fact, many of the marketing-specific roles that ranked within the top 10 for 2021, such as senior marketing manager, brand director and brand strategist, will not be seen this year.
Another study from LinkedIn, shared exclusively with Marketing Week in September, found that digital marketing was the most rated marketing skill in 2022, with social media marketing taking the top spot in 2015. I understand.
Mimi Turner, then head of EMEA and LATAM at LinkedIn’s B2B Institute, was encouraged to see a “strong balance” of skills.
“What we’re looking at is marketers using 360 toolkits. You need these technical skills, these tactical capabilities, this broader perspective, this strategic perspective, content skills,” she said. said.
“Marketers have responded by having a more comprehensive set of features. When we break a leg and harden again, our skill set hardens using it as a reality.”
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