[ad_1]
LOS ANGELES, Jan. 03, 2023 (GLOBE NEWSWIRE) — CAULIPOWER, the maker of America’s #1 cauliflower crust pizza, has announced its largest media campaign, which will roll out nationwide through the first quarter of 2023, offering a veggie Healthier, easier versions of the foods people crave, without sacrificing taste.
Integrated 360° campaigns work across the marketing funnel to increase consumer awareness, increase loyalty with targeted tactics, and drive conversions at the point of purchase in-store. The campaign includes his CTV commercials nationwide, targeted digital advertising, social and earned media, influencer marketing, retailer-specific shopper marketing, and in-store signage in his over 5,000 stores nationwide. included.
The campaign introduces Caulipower’s new brand tagline, “Food for Delish-a-tarians,” highlighting the brand’s versatile and diverse portfolio of products that make every diet delicious with the power of vegetables. CAULIPOWER continues to be the consumer’s sole advocate in the frozen food aisle, helping people no matter who you are, how you eat, whether you’re gluten-free, plant-based, vegetarian, or even flexitarian. I believe it deserves to be delicious.
The brand speaks directly to consumers in a playful, quirky and friendly way, bringing this new positioning to life. Find the perfect frozen pizza that’s delicious and wholesome. Spoiler alert: With CAULIPOWER, the chill days are over. you can have it all.Watch commercials here and catch the hottest new apps “Grumble” Grand debut on the spot: https://www.youtube.com/watch?v=9E6D_3hzmEc
CAULIPOWER is making headlines around its launch with creative mailers and consumer giveaways aimed at media, influencers and celebrities. This box contains everything you need for the perfect date night with “that guy” aka CAULIPOWER. Among the mailers are “date night coupons” (a pack of his CAULIPOWER coupons for free), “massage oils” (bottles of his favorite chili oil to use with his CAULIPOWER meals), and branded product bundles. I’m here.
“Let’s face the facts – not all foods that claim to be good for you actually taste good. When consumers are looking for healthier versions of their favorite comfort foods without compromise, We know you can trust CAULIPOWER,” said Gail Becker, Founder of CAULIPOWER. “Whatever your dietary needs and choices are, we’ve got you,” continued Becker.
CAULIPOWER is a brand that has grown with consumers. From single households to families with children, the expansion of the brand’s product portfolio caters to its rapidly expanding consumer base. What started as a pizza has evolved into a frozen meal made in Italy with the company’s new all-natural chicken nuggets coated in chickpea flour and cauliflower, and vegetable-based pasta and sauces.Delish- With the a-tarian campaign, the company is looking to not only increase his CAULIPOWER conversions, but grow the category as a whole. The brand has already captured his 65% of new shoppers in the wholesome frozen pizza category, more than any other brand in the category1, demonstrating the company’s influence in the industry.
Since its launch in 2017, CAULIPOWER has continued to transform the frozen food industry, expanding into eight new categories, leading innovation, and consuming healthier, vegetable-based comfort foods without compromising taste or convenience. What started as an innovator in cauliflower crust pizza has evolved into a powerhouse with an extensive product line of foods people really want…and the brand is just getting started.
Campaign image: https://drive.google.com/drive/folders/1j0JrSxjO_pEel3rJD5zzHxMoA_whn4Ee?usp=sharing
About caulipower
CAULIPOWER has reinvented America’s favorite comfort food using the magic and flavor power of vegetables. CAULIPOWER’s first innovation, the cauliflower crust pizza, created a heated category in 2017. Today, CAULIPOWER is the #1 Cauliflower Crust Pizza, Natural Pizza, Gluten Free Pizza in the US and Jeopardy’s Answer! In addition to stone-baked cauliflower crust pizza, his CAULIPOWER family of innovative products includes freshly baked (never fried) all-natural chicken tenders, cauliflower and chickpea coated chicken nuggets, and new frozen meals. can now be used. Founder and mother of her two sons with celiac disease, her Gail Becker left a successful corporate career in 2016 to set out to innovate the frozen food aisle. Her mission remains to eliminate the need for consumers to choose between taste, convenience and health. At CAULIPOWER, we believe that no matter who you are, how you eat, whether you’re gluten-free, plant-based, vegetarian or even flexitarian, you deserve delicious. Delish-a-tarians.
CAULIPOWER is brought to you by Vegolutionary Foods, a “never before” company inspired by what people want. Every CAULIPOWER purchase benefits the American Heart Association Teaching Garden Network. This is a program to set up edible teaching gardens in underresourced schools across the country. Find his CAULIPOWER at 30,000 retailers nationwide and get recipe inspiration at eatCAULIPOWER.com and @CAULIPOWER.
Total 1 Spin – MULO + NATURAL; 52WKS ended 7.10.22
contact address
Carrie Bernstein
game publicity
carrie@a-gamepr.com
Anita Chatterjee
game publicity
anita@a-gamepr.com
[ad_2]
Source link
