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Matthew is the founder and CEO of DVI groupis a strategic communications agency reimagining business video for brands around the world.
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Inflation is an inevitable part of modern life, made even more evident by last year’s global economic turmoil. The US federal government reports that consumer goods grew 4.3% from the third quarter, beating his 9% increase in the previous quarter. Market news outlets are encouraging investors to weather the impending recession. The message from economists and financial experts is clear. Prices are rising everywhere.
Quality content marketing pricing is not exempt from this price increase. Agency owners have long evaluated price increases for related goods and services and have done their best to impartially communicate those price increases to their clients. But agency experts know that prices are rising. This includes pricing for quality, data-backed content marketing deliverables.
But there is good news for both clients and agency leaders. The outlook for content marketing in 2023 is bright. Based on the data that measures the effectiveness of content marketing, I believe the content marketing industry is poised to beat inflation in real ROI.
Content marketing is cost-effective and powerful.
Content marketing, or brand marketing with useful resources and thought leadership shared with your target audience, is going nowhere. Data shows that no matter how much money your customers spend, they have amazing success with content marketing. For example, one study found that content marketing was 62% cheaper overall than other forms of marketing, but generated 3x more leads.
Good content marketing is uniquely positioned to beat inflation with an always above-spending approach, and it’s also outstripping client spending. Experts predict that the content marketing industry will grow to $584.02 billion by 2027. And according to the Content Marketing Institute, half of B2B content marketers plan to increase their budgets in 2023 despite the recession.
Combined, these stats tell a story. His marketing spend on content is exploding as he has the invaluable ability to achieve triple the results for less.
Inflation is slowing.
Despite record gains in key sectors, evidence suggests inflation is slowing and headed for a correction point. The November report shows that inflation in key energy sectors such as electricity and other utilities has fallen significantly month-over-month. Month-by-month numbers look good in a number of other key areas, with the news that the overall rate has been steadily declining since peaking in his June of this year.
Experts focus on creative solutions.
One of the key ingredients in fighting inflation is creativity. Content Her marketers should always be focused on creating the most valuable creative her content for their clients. After all, 92% of his top content marketers value “creativity and technology” the most when creating content for clients. Their creativity will eventually overcome financial and creative obstacles. I believe that using a variety of creative strategies, such as:
• Power of SEO: Search engine optimization has proven successful as a cost-effective strategy. Many potential customers may discover your services by searching for knowledge on subjects related to your industry, so share useful content articles and incorporate popular search keywords Include your blog on your website.
• Video content and other mainstream media: Time and again, video as a content marketing asset type has proven versatile. By adding visual angles to your content, you can share more emotion, explain more data, and visualize exactly what your audience is trying to convey. Create videos and descriptions to engage audiences who respond to your content marketing.
• True brand credibility: Eighty-seven percent of leading content marketers said they put audiences ahead of brands this year, more than any other group, demonstrating a true commitment to trusted information. We create content with an audience-first mindset. Wherever you want to deploy your marketing content, start the creation process by thinking about what your audience wants to hear, what they want to feel—what information will help them.
Can Content Marketing Beat Inflation?
Marketers can feel engaged in a fundamental creative struggle with time, money, and their own brainstorming abilities. But with content her knowledge of marketing’s proven value and lasting effectiveness, he can enter 2023 with confidence in his marketing strategy.
It’s important for clients to know how valuable their content marketing assets are to their business this quarter. As next year’s budgets lock in and clients start asking for quotes on future deliverables, know her one important truth about the agency. Content marketing is a cost worth fighting for.
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