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Weslaco, Texas – South Texas College Business students gained transferable skills while building achievements and friendships thanks to a hands-on collaborative project completed last month.
Students in Associate Professor Rosemond Moore’s Business Statistics class had the opportunity to participate in a work-based learning project to support a local nonprofit, Shrink Box. Moore said the Mid Valley Campus student was asked to act as his consultant in marketing for the nonprofit.
“The goal of this project is to expose students to real-world work problems and challenges, give students the opportunity to meet real clients and receive feedback, and develop real solutions for clients to evaluate and leverage. It was to develop,” says Moore. “It also helped my students to put their strengths into practice and understand what they can do in the future.”
Shrink Box is a new local non-profit organization co-founded by community psychiatrists Dr. Ricardo Irizarry, Dr. German Corso and Dr. Daniel Gutierrez. Shrink Box originally started as a podcast discussing related mental health issues impacting society. Today, the focus is on raising mental health awareness through education and stakeholder engagement.
Objectives of the students’ Connect Course Content to Support Local Business Communities campaign included reviewing and updating Shrink Box’s current social media presence, developing a marketing plan, and developing content for a younger demographic. It was
Six STC students worked together for nine weeks. According to Moore, students used the key elements of statistics: data collection, data representation, data analysis, and data interpretation to meet Shrink Box’s business challenges.
“Students set up the classroom to simulate a conference room that hosts weekly meetings with the Shrink Box co-founder,” says Moore.
Business student Nalda Evelinda Gaona said the team created social media content focused on young adults’ mental health, which the group felt resonated with. I also had to decide on the type of content.
“Using Shrink Box has helped me better understand what mental health means,” says Gaona. “I especially enjoyed collecting research, creating content, making videos, and working on designs. Creativity was my strength.”
STC student Jayson Rodriguez said he served as the team’s research leader. For example, the team surveyed students and conducted research on mental health challenges for different age groups.
“We researched and posted articles that the team used,” says Rodriguez. “One of the main things I personally learned from this project was how to work with my classmates and how to communicate and collaborate effectively with my team.”
Corso is the co-founder of Shrink Box and an Edinburgh-based adolescent child psychiatrist. After the student successfully announced his final results and his media content on social in early December, he commented that the results “exceeded expectations.”
“They helped us learn new concepts and marketing strategies we plan to use on social media,” says Corso. “It was a great experience to see how academics can meet with real life experiences.”
Shrink Box co-founder and Edinburgh psychiatrist Irazarry said the students brought professionalism, innovation and excitement to the project.
“Our overall purpose is to break down stigma and close the mental health gaps within our community,” Irizary said of the organization. It was a great experience to hear what they think about health and wellness.
According to Moore, there were several key resources that Class partnered with for the project, including some created by former STC employees.
Career Bridge Leverage (www.career-bridge.com) is a work-based learning project management tool created by CEO Eloy Garza, who was an STC Dual Enrollment Faculty of Marketing. Career-Bridge helped students create content, submit work, and receive direct feedback from Shrink Box on what they liked and changes they wanted to integrate.
The student team will remain on the Shrink Box project through the Spring 2023 semester, and Gaona will continue to create content for the nonprofit’s multiple platforms, including Facebook and Instagram, and monitor feedback on the team’s fall creations.
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