[ad_1]
Generation Z. What do you know about them? Did you incorporate a demographic-specific marketing component into your 2023 marketing campaign? If not, drop everything and do it now. These are Cal Poly Humboldt and our high school students, 98% of whom have smartphones and use them. If your business doesn’t sell to them, you might hire them. They will soon make up more than 25% of the workforce, so you need to understand them.
They are under the age of 26, use up to 8 screens at once, and are the first true digital natives to have very short attention spans (8 seconds). They are the largest buyer group in the US with over 86 million people. They don’t like being advertised via email, they prefer social media.
As a group, they are very sensitive to social issues and sustainability, and concerned with racial equality.This makes sense because their cohort includes the largest percentage of mixed-race people ever in the United States.
They also care about the environment and sustainability. Their biggest fear is climate change. Gen Z wants to know that your company shares their values and is actually doing something for the issues they care about, like the environment and eco-friendly products .
Generation Z people typically distrust advertising. He 97% of them learn about services and products from friends and influencers on social media. So, you need to create strong word of mouth online with your brand page, CEO’s page, and influencer his campaigns.
Look at Mad River Brewery, Ross Bagels, and Blue Ox for clues on how to pitch them.
Gen Z marketing focus needs to be authentic. Talk about staff, satisfied customers, and nonprofits you support. You’ll want to explain how your business recycles office paper and buys lunches for children at local schools.
The good news is that attention spans are short, so your content, posts, and messages need to be quick and informative. Try it.
Generation Z is a value-driven group of individuals who desire equality, seek product endorsements from social networks, and demand authenticity from the companies that sell their products. Putting it at the forefront of marketing and finding ways to successfully interact with them is in your best interest.
Emanuel Rose is the founder of StrategiceMarketing.com, author of AUTHENTICITY-Marketing to Generation Z, and has over 20 years of business experience in sales and marketing, including how to use LinkedIn and lead generation. He has extensive marketing experience designing, managing and optimizing his campaigns to drive sales and is driven to achieve results through a customer-first focus. Emmanuel isn’t just obsessed with marketing achievements, he’s also a fly fisherman.
[ad_2]
Source link
