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Women entrepreneurs play a key role in driving economic growth and development. However, the female founder only receives her 1.5% of the total funding. There is no doubt that doing good things for women entrepreneurs will result in a better global economy in return. To promote female entrepreneurship, Britannia Marigold has announced the launch of the fourth season of the ‘My Girlfriend’s Startup Contest’ for women. The contest aims to provide a platform for a woman to showcase her business her idea and get a chance to win her 10 million rupees to start her dream venture.
We all know or have experienced the position of women who have failed to follow their dreams. A serious reminder from the creators to support . Discover the film campaign conceived by Talented and produced by Little Giant Films.
Amit Doshi, CMO of Britannia, said: My Startup Contest for Women is a testament to our commitment to promoting female entrepreneurship through affirmative action. Marigold is an active partner in the lives of women across India who are full of ideas and we are proud to be their implementers. We look forward to creating an equitable ecosystem where budding entrepreneurs have all the tools they need – funding, mentorship and networks to transform themselves and India’s economy.
Talented creative and founding members Aarushi Periwal and Binaifer Dulani said: But by looking back at your younger self, you can rekindle that passion and pursue your goals with renewed vigor. She knows success is not only for herself, but for generations of women who follow in her footsteps: According to a World Bank study, only 7 of her 100 entrepreneurs are women. It’s an obvious gap to be filled, and the film is not only motivational, but it also solves some of the obstacles women face. Together with Britannia, we tried to show these women the potential to make it happen.”
Robbie Grewal, director of Little Giant Films, said: What we tried to achieve through filming this spot was create the right mood and texture, and in the process add the necessary emotional resonance for the audience to connect and relate to. The core idea of ​​the campaign.
Contest can be entered until 15:00th February 2023, winners will be announced in March.
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