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Jesse Johnson has joined Dallas-based restaurant company Brinker International Inc. as Vice President of Marketing.
Mr. Johnson develops and executes the marketing strategy for Chili’s Grill & Bar, bringing the brand to life across multiple touchpoints including advertising, media, PR and guest experience.
Chile’s chief marketing officer, George Felix, said in a statement, “As we seek to become more commercially proactive, Jessie’s expertise and passion for building culturally relevant brands will be of great value. “What excites me even more is the fact that he is a servant leader and has a passion for coaching, and that he is our Chilean head. It is my belief that it fits and adds to the culture of
Brinker said Johnson is a seasoned brand director with more than 16 years of experience.
He spent most of his career at Wieden+Kennedy (W+K), leading award-winning marketing initiatives and campaigns for top brands such as Procter & Gamble, Nike Golf and KFC. Brinker said.
During his tenure at W+K, Johnson leveraged his strategic vision for creative evolution to manage client relationships and support agency growth and business development through campaign activities. Most recently, he served as Growth Director, driving significant growth for Bodega, the social arm of W+K in Portland, Oregon.
“I have a deep-rooted love for the Chilean brand and I can’t wait to work with my team members, as well as the marketing and leadership teams, to raise the profile of Chile,” Johnson said in a statement. I’m excited to use my branding and creative background to help Chili’s disrupt the casual dining space.”
In 2018, Ad Age named Johnson ‘Account Director of the Year’ and KFC’s campaign ‘Campaign of the Year’. Johnson is also the globally acclaimed London 2012 Olympics and Sochi 2014 Olympics. Received 6 Gold Lion Awards.
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