Brian Pasch shares the best car marketing strategies for the modern car buyer

It’s now easier than ever for customers to browse your inventory and shop online, so it’s important to keep them engaged with your marketing. Brian Pasch, founder of PCG Companies and his BPE Brian Pasch Enterprises, joins us for today’s episode of Inside Automotive to find out what auto dealers must do to ensure successful auto marketing efforts this year. discuss about

As inventories continue to grow, dealers need to get back to marketing basics. The need for used cars has always existed, and despite the uncertain economic climate, people are still discussing car trade-ins. It’s a car that’s in low demand.”

Dealers should increase their car marketing budgets and focus on topics of interest, Pasch said. First-party data is seriously used to develop audiences for better marketing campaigns. For example, a dealer makes more matches deployed from the media in an OTT environment if he has 2-3 emails or phone numbers for each consumer.

Dealer associations drive the transition. According to Pasch, “These organizations need a trusted partner to help them with their data to gain a competitive edge. In this sense, his three scenarios come to mind:

1. Dealers put their full trust in automotive marketing firms that have already adopted marketing automation and CDP.
2. Through a shared vision, dealers are responsible for setting up customer data ingestion, monitoring original data, and ensuring agents are processing information correctly.
3. Dealers train their staff according to the CDP provider’s skills and manage the creation of audiences until they are pushed to media distribution agencies.

As the market moves toward first-party automated marketing solutions, we will increasingly see hybrid platforms such as Force Marketing, CDPs, and marketing automation platforms. Pasch argues dealers could gain a first-party advantage by becoming more open and sharing data management responsibilities with other technology partners. This allows the association to start ingesting its own data.

DMSC will be held May 21-23 in Austin, Texas. The event will tackle recurring topics such as automating marketing, improving marketing intelligence, and replacing mundane tasks with artificial intelligence. Experience 3 engaging courses, groundbreaking ideas, cutting edge products and insightful presenters in a small group format, specially created to elevate all levels of the evolving dealer. rice field.

Be sure to get your ticket. digitalmarketingstrategies.org.