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GLENDALE, Wisconsin — The growing number of people attending Dry January has caught the attention of Wisconsin’s brewers and distillers.
The idea of consuming less alcohol at certain times of the year may not sound good for the liquor business, but many producers are adapting.
Sprecher Brewery has been serving non-alcoholic root beer and other sodas since the 1980s. This was long before the dry January concept took hold.
Recently, however, we’ve seen soda becoming more popular with adults.
“Soda flights are just as popular or even more popular than beer flights,” said Caroline O’Halloran, Director of Hospitality at Sprecher.
That’s why Sprecher uses dry January to its advantage. On January 13, 2023, they will be holding a Dry January class. Attendees can learn how to make both alcoholic and non-alcoholic cocktails.
“We plan to make five different cocktails, with or without alcohol.
Sprecher has partnered with Milwaukee-based Great Lakes Distillery for their Dry January event. Last year, the Great Lakes began producing its first non-alcoholic spirit called Junipre.
In the year since it hit the shelves, Great Lakes Distillery founder Guy Rehorst said sales have exceeded expectations.
“There was definitely an unmet need, and the product had nothing but great reviews,” says Rehorst.
For more information on the January 13th Dry January event, visit the Sprecher Brewery website for times and information.
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