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As India celebrates its 74th Republic Day on 26 January 2023, the brand has launched a colorful campaign to show its appreciation for the country and inspire patriotism in its audience. These campaigns ignite creativity and patriotism, highlighting social causes and more. Here are some of the best Republic Day campaigns that caught our attention this year.
#DeshKiAawaz Campaign by Mahindra & Mahindra’s Farm Equipment Sector
Campaign #DeshKiAawaz recreated India’s national anthem, Vande Mataram, with the sights and sounds of agriculture. The film captures the sounds of Mahindra’s tractors in a variety of applications, through his exhaust notes and engine sounds, including Mahindra’s range of popular tractors and agricultural machinery.
#DilSeSalute by Godrej
In this campaign, children praise their country with heartfelt poems and remind Indians of their country’s achievements. In this video, the company called on viewers to share their #DilSeSalute moments and express their gratitude for the country’s progress.
Meesho’s tribute to diverse cultures in YouTube shorts
Since it is clear that viewers like to skip ads and short ads can actually be shown to viewers, Meesho takes advantage of YouTube short routes to diversify and grow. appropriate the emotions of the viewer. This e-commerce her platform campaigned on the cultural diversity of the country and how it is an opportunity for business and talent. Campaigns are created and conceived by Hybrid, Uncle Chowdhury, Kushboo Yadav Lucha PagaWhen Raksha Mehta.
#DeshKiJhanki initiative by Tata Tea Premium ft. Vijay Raaz
Tata Tea Premium has launched the latest #DeshKiJhanki initiative to celebrate the rich cultural heritage of the Indian state through a special feature of Republic Day, the 3D ‘janki’ or floats. The campaign will use microsites to provide users with an immersive parade viewing experience from the comfort of their own home through an audiovisual experience similar to the actual parade. The campaign was created by Media Monks. Actor Vijay Raaz provides an impactful voice to the campaign, adding weight to it.
Link to microsite: https://www.indiakichai.com/
Air India’s #HarAasmaan
In the film Desh Ka Naam #HarAasmaan, the airline brand talks about giving wings to a growing nation. The film, sung by singer Shahn, conveys a sweet message of how we are collectively developing as a nation and that everyone has the same responsibility regardless of age, location, race, etc. is showing.
Orient Electric Limited #OrientLightsUpIndia
In line with the products of Orient Electric Limited, part of CK Birla Group, the company lit up many landmark buildings and places across India in the colors of the Indian flag in advance of Republic Day. This initiative is part of the #OrientLightsUpIndiav campaign. This list includes notable places such as Rail Bhawan, Baroda House, Travancore House, Varanasi Kant Railway Station, Valeri Junction Railway Station in New Delhi, Dobra Chanti Bridge in Terry, Rani Kamalapati Railway Station in Bhopal, Ganga Baraj in Kanpur, Bharati Park is included. Pondicherry.
CashKaro #PickAFlag
Indians always prefer “value for money”. To test it, before Republic Day, teams CashKaro and EarnKaro hit the streets of Delhi to find out how far Indians can go in this regard, but with a patriotic twist. The team asked shoppers to do something simple: #PickAFlag all relevant habits written on signs the team carries in the busiest places.
Nirons
Nilon’s celebrates India’s diversity in culinary options. The company’s 2023 Republic Day ad paid tribute to India’s unity by introducing viewers to a range of delicious local delicacies.
Zomato #RespectAllUniforms
Zomart paid tribute to national heroes who wear uniforms and carry out their duties diligently. I am emphasizing the facts. The most poignant part of the video was when a Zomato delivery agent saluted his rival towards the end. Swiggy is implied.
Apart from the advertising film, the brand celebrated the day with several social media creatives.
mcdonalds india
Burger King India
Glucon D
Lupine India
sony max
L’Oreal Corporate
neutral light
AU Bank
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