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Online gambling technology and gaming content provider Bragg Gaming has formed a new partnership with affiliate marketing specialists First Look Games.
Under the deal, First Look Games will support Bragg in affiliate and B2C game promotion for in-house studios such as Atomic Slot Lab and Indigo Magic, as well as selected partner studios.
Bragg Gaming can upload game sheets, logos, images, videos and demo games for each slot title to its dedicated library. It can be downloaded individually or in bulk by affiliates approved by First Look Games.
Providers also have control over what information is shared with affiliates and when it is made available to affiliates. You also have access to a suite of compliance tools such as free age ratings for relevant markets and automatic accuracy monitoring of published content. .
“This is an important step for Bragg Studios and our Studio Partners in the Powered by Bragg series, allowing us to strengthen the visibility of our rapidly expanding game portfolio to an even wider audience,” said Bragg Product Marketing. Director Niklas Mravlje said.
“The competition for player attention is very fierce between studios. It helps raise awareness for thrilling titles.”
First Look Games founder Tom Galanis added:
“Affiliates provide a great opportunity for studios to increase the visibility of their titles among a vast audience of avid online casino players around the world. We want users like us to be able to engage this important audience in an easy and cost-effective way.”
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