[ad_1]
Nikita Bulgav
Content audits have traditionally and commonly been used to improve a website’s SEO results, but here we see brands on popular shopping platforms like Amazon using it to improve their product pages. and are interested in ways to drive higher conversions. Today’s content is no longer viewed simply as being on a website. It is considered a valuable asset that impacts your brand’s online performance.
First, let’s understand the current challenges brands face in the online marketplace in 2023.
Online markets are more crowded than ever. 2022 will see a return to normal after his two years of explosive growth due to Covid, but more shoppers will be seen online in 2023 (according to Forbes) , in the United States alone he has over 265 million consumers). With over 353 million products worldwide on Amazon alone, more and more brands are adopting a digital-first model.
And because today’s AI platforms can generate content faster than ever before, many companies want to add more content to their product pages. But creating it is only half the solution. With hundreds of brands competing in each product category, what sets them apart is the quality of content available.
So what is catalog content auditing and how can it help your brand perform better?
A content audit analyzes and evaluates the content of your product catalog pages to find the ones that perform well. Regular audits help identify gaps in your content and images that need improvement.
Our AI-driven catalog content audit/optimization platform analyzes your content using over 185 parameters. Combining our proprietary technology with a deep understanding of how e-commerce platform algorithms work, we provide valuable insights that help brands increase audience engagement and improve the customer buying experience. You can get
But before going into an audit, you need to know your online marketing goals, strategies, and customer feedback.
Buying behavior is evolving. As technology continues to change and preferences change, businesses must adapt to stay ahead. Staying on top of trends in AI, AR, and VR helps brands stay ahead.
Machine learning can now improve search and personalize a customer’s online shopping experience. But e-commerce ML is only as effective as the data it was trained on. To make sure your content is valuable, identify gaps in your content (or competitor gaps too), evaluate feedback, update your content regularly, and make sure it’s SEO friendly .
Most audits help you analyze page performance or drive more traffic, but the ultimate goal of catalog audits is to drive sales. So be careful not to be left behind when the stakes are high. Plan your audit. It’s a small step, a small price to pay.
The author is CEO and co-founder of NittyGritti.
Please follow us twitterInstagram, LinkedIn, Facebook
[ad_2]
Source link
