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There are many people who know exactly what’s going on in their business who have ideas about how to build useful apps, but lack basic coding skills and the ability to put their ideas into action. If these users can describe the app they want to create, add connectors to common data sources, or build complex workflows, he doesn’t have to write a single line of code.
That’s what Blaze, an early-stage startup with two female founders who have already founded and sold a company, is trying to do. Today, the company announced the general availability of its products for the first time, and also announced a $3.5 million pre-seed round.
“The problem we solve is to enable any team to build highly custom, complex and highly secure applications and tools without the need for code. One of the things is that it uses AI,” co-founder and co-CEO Nanxi Liu told TechCrunch.
AI-Powered Bits is natural language processing delivered via the OpenAI API, where users can tell Blaze what they want to do simply by entering a description, which the service translates into code. . The company’s co-founder and co-CEO, Tina Denuit-Wojcik, explained that translating input commands into operational code requires a lot of pre- and post-processing on the Blaze side. , the API helps drive it.
“Users can only type a few sentences, but we need to make them aware of all the context of the data, what else is on the page, how they are connected, what actions are possible,” said Denuit-Wojcik.
When building applications, users can drag and drop connectors such as e-commerce tools like Shopify and payments like Stripe. Other pre-built integrations include Airtable, DocuSign, Freshdesk, Google Sheets, Salesforce, and more. The company also built its own database called Blaze Tables.
The kinds of applications they’re helping people build include document portals, customer success dashboards, inventory management systems, and contract workflows.
The two founders have been working together for over a decade, starting a digital signage company called Enplug in 2012 that raised $3.7 million (per Crunchbase) before being acquired by Spectrio in early 2021. I started another startup and started focusing on no-code solutions based on my experience at my previous company which saw the need for such tools.
The new company has more than a dozen employees so far. As her two immigrant women starting a company, they are keenly aware of the need to build a diverse and inclusive team. Additionally, Liu says the product itself will open up the field to more people who have previously been left out of tech jobs due to her lack of coding skills.
“I think it’s the same with how we operate. We think a lot about this. We are also very thoughtful about how we can help, and now we are able to build a technical product,” said Liu.
Today’s $3.5 million investment was completed late last year. Flybridge Capital and Mac Venture Capital led the round, with participation from a number of industry angels.
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