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The NHL’s new official hydration partner signs a multi-year team partnership with the Anaheim Ducks. carolina hurricanesChicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins, Tampa Bay Lightning
New York, January 11, 2023 /PRNewswire/ – BioSteel Sports Nutrition Inc. (“BioSteel”) today announced a series of multi-year partnerships to expand its presence in the National Hockey League (NHL).®), appointing the brand as the new Official Sports Hydration Partner of six franchises: Anaheim Ducks, carolina hurricanesChicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins, Tampa Bay Lightning.
Each team is hosting customized activations this season to reinforce and spotlight the brand’s mission of providing premium hydration to athletes and consumers around the world. Activations include BioSteel trigger promotions and his POS displays at local retailers, tasting opportunities, arena branding, social media promotions and more. Trigger promotional opportunities include customized activations for BioSteel sports hydration drink product attributes, such as Zero Sugar and his 5 Essential Electrolytes. Exact details and availability vary by market.
Earlier this year, BioSteel became the official hydration partner of the NHL and the National Hockey League Players Association (NHLPA), a brand born in the NHL’s locker room. Through the league agreement, BioSteel will retain all bench and locker room rinkside rights to his marketing and product supply, rights to use his NHL logos, marks and teams at the national level, and player marketing and activation through the NHLPA. secured the right to These six new franchise sponsorships will allow BioSteel to use individual team logos on his POS displays at local retailers, as well as additional touchpoints with fans in and around the arena, among others. , strengthen the right of marketing activation in each corresponding regional market. community.
“BioSteel has been deeply rooted in the hockey community since its inception and when we signed our deal with the NHL last summer, we wanted to deepen our connection with hockey fans through local partnerships and revitalization. Michael Camarelli, BioSteel co-founder and NHL veteran. “Through each of these new team deals, we are thrilled to have the opportunity to tell our story and showcase our premium hydration products to the communities of each of these franchises.
“We are delighted to be working with BioSteel as the Official Hydration Partner of the Anaheim Ducks. BioSteel is available at all team facilities, ensuring premium hydration is always available.” Graham Siderius, Vice President of Corporate Partnerships at Duck. “The partnership between Ducks and BioSteel will make sugar-free hydration available to all athletes participating in development programs at Lynx facilities. Southern California, including Lady Ducks and Junior Ducks. ”
Hurricanes president and general manager said: Don Waddell“Our players are thrilled to be drinking BioSteel to get the electrolytes they need to compete at the highest level.”
“We are delighted to welcome BioSteel as our official hydration partner. Jaime Faulkner, President of Business Operations for the Chicago Blackhawks. “BioSteel is a brand deeply rooted in our hockey community. We will work closely with them to give fans and community members the opportunity to enjoy the same products players use to stay hydrated throughout the season. We look forward to providing you with
“Our team, organization and front office are passionate about achieving the highest level of performance. Ryan Shirk, Vice President of Corporate Partnerships for the Columbus Blue Jackets. “We are thrilled to welcome BioSteel to the Blue Jackets family as an official partner and help educate the next generation of athletes about the importance of his premium, sugar-free sports hydration drink.”
“Penguin is proud to partner with BioSteel,” said Penguin’s Senior Vice President of Partnership Sales. Jack Tipton“BioSteel will be prominently displayed in the locker room, on benches and throughout the PPG Paint Arena. Fans in attendance will be able to purchase the same ready-to-drink product at the concourse that moisturizes the players on the ice.” can.”
“Lightning is extremely excited to welcome BioSteel to the VSG family from this season forward as an official partner. Sherry Anderson“We’re excited to see zero sugar products to hydrate players and Volt Nation throughout Amalie Arena and Tampa Bay.”
Founded in 2009 by Cammalleri and business partners. John Celenza, BioSteel has earned a reputation as the hydration product of choice for athletes and consumers. The brand is committed to using premium ingredients to support the supply of essential electrolytes to support physical activity. Offered in a gentle 16.7 fl oz Tetra Pak, the range of flavors includes Blue Raspberry, Mixed Berry, Peach Mango, Rainbow Twist and White Freeze to keep consumers hydrated at all times. Day.
BioSteel products are available worldwide from select retail partners and sold directly to consumers online through www.biosteel.com.
About Biosteel
BioSteel is a North American beverage brand with a commitment to premium offerings. pretty. energy. Hydration.™ For consumers and athletes worldwide. All BioSteel ready-to-drink sports drinks are sugar-free and come in eco-friendly Tetra Pak packed with high-quality ingredients, natural flavors and electrolytes you need to support physical activity. Perfect for everyone from health and environmentally conscious consumers to world-class athletes, his BioSteel hydration products are now readily available worldwide. North Americaoperates globally with select retail partners and sells directly to consumers online through www.biosteel.com.
About the NHL
National Hockey League (NHL)®) was founded in 1917 and consists of 32 member clubs. Each team roster reflects the league’s international make-up, with players representing more than 20 countries around the Stanley Cup, the most cherished and historic trophy in professional sports.®Each year, the NHL entertains more than 670 million fans in arenas and on television and radio across the country through our partners. He has over 191 million followers on Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube (all league, team and player accounts combined). He has over 100 million fans on NHL.com. League, ESPN, turner sports NHL NetworkMC in the United States. Sportsnet and TVA Sports in Canada; Viaplay in the Nordic region.and with CCTV Tencent of Chinaand reach fans around the world with games that can be streamed in all countries. Fans are engaged across the league’s digital assets on mobile devices via free NHL.® Apps; on nine social media platforms. On SiriusXM NHL Network Radio™. Available in eight languages on NHL.com and powered by SAP, every regular since the league’s inception, his season and playoff games, his box scores as well as unprecedented player and team stats. Features access. NHL Original Productions and NHL Studios produce engaging original programming featuring unprecedented access to players, coaches, league and team staff for distribution across the NHL’s social and digital platforms. increase.
The NHL uses the sport of hockey to create a healthy, vibrant community that celebrates fans of all races, colors, religions, national origins, gender identities, ages, sexual orientations and socioeconomic status. I am working on building. The NHL’s Hockey Is For Everyone™ initiative reinforces the sport’s official policy of inclusion on the ice, in his locker room, in the boardroom and in the stands. The NHL grows the game by expanding opportunity and access to play hockey for people of all backgrounds and abilities, fostering a more inclusive environment and increasing participant diversity.To this day, the NHL $100 million Youth Hockey and Grassroots Programs Commit Additional Investments $5 million For next year’s diversity and inclusion program.
About the National Hockey League Players Association
Founded in 1967, the National Hockey League Players Association is a labor organization whose members are members of the National Hockey League. The NHLPA works on behalf of its players in a variety of areas, including industrial relations, product licensing, marketing, international hockey, and community relations to facilitate its members and their efforts to promote the game of hockey. In 1999, the NHLPA’s Goals & Dreams fund was started as a way for players to give something back to the games they love. Over the past 23 years, more than 80,000 of her eligible children in 34 countries have benefited from donations of hockey equipment. NHLPA Goals & Dreams $25 million It is a grassroots hockey program and the largest of its kind. For more information on NHLPA, please visit www.nhlpa.com.
NHL and NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2023. All rights reserved.
The NHLPA, the National Hockey League Players’ Association, and the NHLPA logo are registered trademarks of the NHLPA and are used under license. ©NHLPA. all rights reserved.
BioSteel Media Contacts
Rachel Spraker
senior manager brand communication
[email protected]
Source BioSteel Sports Nutrition Inc.
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