Back to Business Apple News Briefing

Are you back at work after a long vacation? As we plunge into 2023, these slices of Apple-related news should set us up for the year ahead as we wait to see what Apple accomplishes in his 2023.

iPhone, Mac, iPad, and hardware rumors

Throughout the season, the following speculation began to circulate.

• Rumors of the iPhone 15 suggest that this year’s smartphone will feature the cutting-edge A17 3nm chip for better performance, significantly longer battery life, slightly better performance, a 48MP rear camera across the range, haptic buttons, A titanium frame is assumed. In related news, Apple may cancel or postpone the following plans: iPhone SE4.
• According to 9-5Mac, the first 3nm chips should come to Macs this year, possibly along with new M2 branded processors.
• TSMC has started production of 3nm chips in Taiwan. Apple now relies on chips manufactured using the foundry’s 5nm process.
• apple is We are working on a new version of the iPad mini Equipped with a new processor scheduled to be released this year. We may eventually launch a foldable tablet, but not before 2025.
• Apple is reportedly working on AirPods Lite. The AirPods Lite are a budget version of earbuds designed to compete with his less expensive AirPod-like set.
• The company is planning a new 27-inch. His 120Hz display using mini LEDs.
• Perhaps the most interesting snippet concerns Apple’s new Apple Pencil patent. This describes a device that can sample real-world colors and textures for use on the iPad.

Good news and bad news in Apple’s supply chain

Apple’s challenges with manufacturing in China are well documented, but a change in the national approach to COVID-19 mitigation has forced manufacturing partners to return to more normal production, albeit at a significant cost. It looks like it worked.

These changes mean Foxconn has achieved 90% of its original production goal, Reuters reports. This leads to increased hardware availability across multiple regions.

Apple continues to diversify its manufacturing bases and has commissioned LuxShare to manufacture the iPhone 15 Pro Max. Long-term hardware availability remains difficult to assess, however, as the repercussions of the rapidly growing number of infections reach down the component supply chain.

Apple continues to invest in production facilities outside of China, the Indian government is working to secure production of MacBooks and iPads, and Vietnam is about to start local production.

There were further reports that Apple felt some weakness in sales of the iPhone 14 and iPhone 14 Plus models and was considering cutting the price of the latter. Amazon is selling the model for $50 less than the advertised price, even though Apple has warned since March that battery replacements in his iPhones, Macs and iPads will be even more expensive. is interesting. All this comes against the backdrop of worsening economic performance across the US, Europe and China.

Exploring Apple’s CSR

Cynics may call it greenwashing, but the truth is that if all companies put in the same amount of effort, they have a chance of meeting their climate goals. . The good news from Apple is that it appears to be moving forward with its previously announced plans to collect heat from iCloud data centers to heat nearby homes. Importantly, this move sets a precedent for corporate social responsibility.

Amazon and Microsoft have already made this transition. Think about how much energy these spaces use. Could this fuel be used in other ways instead of disappearing to promote tweets?

Apple is said to be loosening its control over the App Store, but is also said to be looking for a point of resistance where no further concessions are necessary. In December, Apple CEO Tim Cook met with Japanese Prime Minister Fumio Kishida to discuss regulation of the App Store and the company’s multi-billion dollar investment in its supply chain business. What’s the point? Some expectations may be disappointed.

Farewell Dark Sky

Raise a glass for the rest of the good in memory of the excellent Dark Sky app that Apple acquired in 2020 and is now shut down. , I always like Dark Sky. Goodbye and thank you weather alerts.

Good for stress…?

Frontiers for Digital Health has published a study showing “very promising” signs that stress can be monitored using the Apple Watch and ECG readings.A seemingly appropriate place to sign off as we enter Post-Holiday – New – Normal – Not terrible – Normal times.

Happy new year!

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