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Minneapolis–(business wire)– Fan Questions, Chex MixTMs I enlisted the help of hip-hop legend Lord Mix-A-Lot to answer. After years of phone calls, petitions and social media pleas, Chex Mix is bringing back his beloved bagel his chips back to his traditional Chex Mix. To remix the classic in a way only Sir Mix-A-Lot and Chex Mix can, Mix his master, for the first time in his 30-year history of the song, his hit “Baby Got Back.” release a remix of
The duo teamed up to create a snack-inspired remix and corresponding music video.
“I can’t name a better duo than Chex Mix and Sir Mix-A-Lot. “Chex Mix has always been my go-to snack, and I’m thrilled to be collaborating on a remix to celebrate the return of this iconic creation.”
Bagel Chips returns to the highly anticipated Chex Mix original recipe, combining corn and wheat Chex, pretzels, rye chips, and mini breadsticks, all paired with a unique blend of seasonings that can’t be found anywhere else. make snacks.
Stephanie Lensing, Brand Experience Manager at Chex Mix, said: She said, “We are thrilled to be partnering with mix master Sir Mix-A-Lot to not only bring Bagel Chip back to life, but to drop a remix in honor of his legendary song.”
Inspired by Chex Mix’s classic video with a twist, the song comes to life in a music video directed by award-winning director DAPS and featuring nostalgia enthusiast and content creator Chrissy Allen. Fans can visit chexmix.com and her YouTube to watch the song and video for “Bagel is Back.”
Chex Mix is available at retailers nationwide for a suggested retail price of $3.99. To explore all our products and learn more, visit chexmix.com, TikTok, Facebook, twitter and Instagram.
About General Mills
General Mills makes the food the world loves. The company is guided by an acceleration strategy that drives shareholder value by boldly building its brands, relentlessly innovating, unlocking scale and championing good. Our portfolio of beloved brands includes well-known brands such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yopreit, Annie’s, Wanchai Ferry and Yoki. Headquartered in Minneapolis, Minnesota, USA, General Mills hits his $19 billion in net sales for fiscal year 2022. In addition, the company’s share of net sales of non-consolidated joint venture businesses totaled US$1.1 billion.
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