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Ather Energy strengthens its leadership team with the appointment of Pranesh Urs as Vice President of Marketing. The appointment will play a key role as the company embarks on its next phase of growth and rapidly expands its presence across India to lead her EV revolution in the country.
Pranesh has over 20 years of hands-on experience handling marketing and digital media strategies for brands in the IT/Consumer electronics sector. At Ather, she will be responsible for all brand and marketing initiatives including brand, media, consumer insights, creative and community. With a diverse and extensive background in marketing, his appointment will be crucial in achieving the brand’s ambition to become India’s largest manufacturer of electric two-wheelers.
As an inaugural comment, Ravneet Singh Pokela, Chief Business Officer, Ather Energy, Said, “We are in an exciting phase of our journey and welcome Pranesh to lead our marketing efforts into our next phase of growth. Planesh’s fresh perspective and experience will be invaluable in realizing our brand vision.”
Comments on joining Acer Energy Pranesh Urs, Vice President of Marketing, Ather Energy Said, “E2W is a growing area in terms of consumer adoption, with plenty of opportunities to delight consumers.” We look forward to working with our incredible colleagues at Ather to take the brand to the next level while delivering exciting experiences for consumers.”
Prior to joining Ather, Pranesh Urs was Marketing Director at Samsung India, leading marketing for the smartphone division. Previously, at HP Inc. Consumer he led laptop and desktop marketing. He is a consumer. He has worked in the electronics/IT industry. Brand Management, Digital Strategy, Direct He specializes in marketing, digital marketing, social media marketing, integrated marketing and e-commerce.
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