Ask the Score: 23 Years of Improving Social Media Marketing Results – Albert Lea Tribune

Ask SCORE by Dean Swanson

Most small business CEOs tell me they use social media for marketing purposes. in use, and that number is expected to grow in 2023. But most CEOs aren’t happy with the results. This is his third column on the topic and aims to provide suggestions on how to get the most out of social media marketing and get better results.

Dean Swanson

Whether you’ve already created accounts on all your social media platforms or just started, here are some suggestions to help you find success with your social media marketing efforts in 2023.

Define success metrics. Now that you’re ready to strategize how to make your social media marketing stand out in 2023, how will you do it? It’s vitally important that you define what success looks like to you.

How have you defined social media success for your company so far? not. Starting with a simple goal like this isn’t a bad thing, but without well-defined metrics of success, your efforts can fall apart and grow harder. If you really want to be successful in social media in 2023, you need to understand what that “success” is and give it a clear definition.

After all, social media should deliver results. However, the path may not be so direct. Start by recognizing a company-wide roadblock and ask, “How can social media help solve this?” For example, a frequent roadblock is customer confusion, and you are constantly educating your customers about your product or service. How can social media marketing help? Perhaps by creating short and long-form video content on social media to address common questions and educate people about your product or service. How do we measure the success of ? Perhaps through metrics such as the number of videos posted, the amount of engagement those posts receive, or the reduction in the number of questions asked. Creating a goal takes you somewhere.

Create a cohesive social media presence. A try-anything approach often occurs when companies try to jump on and post every trend without defining success metrics. You might just want to post daily to check your tasks, but you’re not strategic about the quality of the content posted. The result is a disjointed collection of content that is unprofessional and doesn’t tell your audience anything.

Having a cohesive social media is important as it is part of your branding. When someone uses your business’s Instagram profile, does it look organized and organized? Can they instantly know who you are and what you do? do you understand your branding? It should be as easy to view as a website. On the website you can find all the information you need with little effort.

Cohesion with video content is also important. Think about the brand voice you want to convey and the brand values. If the brand’s voice is young and fun, he can shoot a lot of his video content on his iPhone and use his TikTok trends like “POV” and situation comedy to communicate with his audience. If your brand voice is more professional and sophisticated, set up a dedicated recording space where someone can sit at a desk and speak directly to your audience. Either way, establishing this early will help you create cohesive content that fits your brand.

In my next column, I’ll give you some concrete suggestions for marketing with social media in the New Year, how often you should post, and how you should wrap up this series.

Dean Swanson is a Volunteer Certified SCORE Mentor and former SCORE Chapter Chair, District Director and Regional Vice President for the Northwest Region.