As organic marketing evolves, Semrush stays ahead of new talent and is currently hiring

In the world of search engine optimization, everything is left to Google’s divine algorithms. Discoverability on the World Wide Web determines the success or failure of many online businesses today. The rise and fall of digital empires depend on new metrics that powerful algorithms celebrate in the next update.

Only Google engineers are involved with the humans (or machines) behind the SEO curtain, but a new field of translators and analysts has emerged in response to the tech giant’s search engine’s kept secrets. . The main of these companies are Semlashis a marketing technology company with a data-backed platform that helps businesses explore their SEO, content, advertising and social media strategies.

As multi-channel marketing for digital businesses continues to grow, Semrush’s tools are becoming increasingly valuable in determining the success factors for online visibility. Google’s algorithms are the kings and performers of many traffic-based business models for their livelihoods. This dependency helps companies like Semrush scale on demand. organic marketing.

“We developed new processes, fixed what was broken, and significantly increased our productivity and impact,” says Kyle Byers, director of organic search, of his time at the company. .

By fostering a robust system of feedback and autonomy, Semrush employees feel like they’re constantly moving toward more ambitious goals while continuing to hire. “Instead of aiming for 20% improvement, we are encouraged to understand what it takes to get to 200%,” Byers said.

Semrush is adding headcount to keep up with the ever-changing marketing perception. Built In Austin spoke with Byers about how the company’s cultural foundation supports the success of its growing team.

Kyle Byers

organic search director

Autonomy and ambition: “Semrush trusts you as an expert to get the job done while providing countless opportunities for you to grow and develop. There’s a lot of autonomy to run, so as someone with an entrepreneurial background, it’s a perfect fit.

“Our CMO, Andrew Warden, is always asking us to think bigger. He encourages us to be proactive. I had to expand my thinking, which in a very short amount of time has brought me a lot of personal and professional growth.

“Feedback is also a huge part of the Semrush culture. Not just from managers to their direct reports, but vice versa, among colleagues and teams. Because it improves much faster than the environment.Personally, I have grown as a team member and as a leader.”

I have grown as a team member and as a leader. ”

Evolving Culture: “At Semrush, we move fast, test new things, and improve results according to data. It’s really exhilarating and my team is a great example of that. When I joined Semrush in March, his organic search team consisted of six people. By the end of December he will have 18 incredibly talented people on our team. Each member of the team offered their own unique experience and repeatedly pointed out ways I could do much better than I had thought of myself. ”