Apps like Tinder are transforming from dating tools to party venues as more people enjoy the single life.

Hong Kong, January 22, 2023 – (ACN Newswire) – – “Consciously single” is not a new term. Enjoying being single has become a trend in recent years, especially during the pandemic.

A study by female-dominated dating app Bumble found that 53% of respondents said they were “actually fine” without a partner. Instead, they tend to live with grace and confidence before meeting the right person. Another survey showed 83% of women were happy to wait until they found what they wanted. I’m here. Mr. LightIn other words, people are cautious about dating and building relationships.

Nonetheless, as we are social animals, our human desire for social connection never abates, resulting in the creation of a breakthrough point in which social networking apps can adapt to the changing demands of their users. will be

Dating apps like Tinder actively incorporate interactive and immersive features to keep users engaged.Beyond such conventional products, fashionable social apps launched by companies such as new born town When hyper connectprovides a variety of audio- and video-based features for online parties and making friends, making it a companion in users’ leisure time. On the other hand, his IMVU and similar social apps, derived from the metaverse concept, allow users to interact with virtual avatars in virtual scenarios and attend real parties without leaving home.

It can be said that social apps are evolving from dating tools for just two people to gathering places for everyone.

1. Tinder Starts “Explore”

of September 2021, Tinder launched “Explore” to diversify the social networking experience. Since its inception, Explore has offered multiple interactive modes and features, including Hot Takes, Vibes and Swipe Night. A festival mode was recently introduced, apart from many innovative explorations that followed. These new features make Tinder a more fun and approachable app than a simple tool that users can swipe left or right. Users can also filter out more precise interest tags through these activities, allowing them to meet close like-minded people.

A few days ago, Tinder released its 2022 User Trends Report on its website. The subtitle is Dating Games are Dead in 2022, says Young Singles. As noted in the report, Tinder saw a 49% increase in members adding the phrase “situationship” to their bio in 2022. In other words, Tinder is not a tool for finding a partner, it offers a variety of social networking activities. Young people identifying compatible relationships that can progress naturally without being intentionally defined.

Tinder’s parent company, Match Group, has revealed June 2021 what I was getting hyper connect A successful social discovery and video technology powerhouse. KoreaAccording to Match Group, they plan to develop a product of hyperconnect Video industry expertise. Social apps like Tinder could be updated with more video features to broaden the interactive experience of their members.

2. New genes for new social apps

Unlike traditional dating apps that cater to new trends by adjusting their functionality, the recently emerged social products are no longer focused on date matching, but rather on global users with a partying and dating gene. displayed in front.

MICO, a live-streaming video social app, has become popular in MENA, Southeast Asia, Japan, Korea When North America past year or so. The app has many features such as the ability for users to run or watch live streaming, make video calls or text chats with friends or anyone they like, and even play mini-games while chatting.

It’s similar to tick tock, MICO’s content creators captivate fans with their talent and charm, and as a result of sharing their interests, a creator-centric social network is formed. According to MICO, its users are incredibly loyal, the in-app social his network can accompany users for a very long time, and meeting and having fun with friends through MICO is a daily ritual for many. has become

Behind MICO new born townis a global company with audio and video social networking as its core business. MICO is not the only voice-based social product. new born town Also called YoHo. YoHo, in contrast to his MICO, is focused on the MENA market and has seen strong growth in the MENA market as well. Southeast AsiaThis is mainly because voice socialization is more adaptable to users in these regions where religious norms and cultures are more conservative than video socialization, which requires a face to be revealed.

YoHo has many voice rooms with different themes, so users can chat with strangers in their favorite room or set up a room with friends. These voice rooms housed hundreds of speakers, or a few speakers, and evolved into hubs for users to interact, make friends, and share information.

3. Metaverse Virtual Social Paradise

In the last year or so, the concept of the metaverse has taken the world by storm. Even Facebook, a well-known social media company, has become Meta. Socializing is an integral part of the metaverse. Since then, as the metaverse has become more widely known, more social apps with the metaverse have appeared in app stores, making socialization more imaginative.

The social app, called IMVU, has over 1 million people visiting it, spending an average of 55 minutes a day on it. These users customize avatars, share experiences, shop, attend cool parties, and make real money by creating virtual products on IMVU. Today, IMVU offers over 60 million virtual props, from clothing to various accessories, allowing users to personalize their virtual avatars to perfectly express their individual style. In addition, users can also coordinate and host chat girlfriend rooms, join parties, and interact with others in exclusive dynamics in a variety of virtual scenarios.

IMVU said it will launch a limited edition NFT in the second half of 2022. NFTs will further incentivize creators of virtual goods and complete the IMVU metaverse. After considering IMVU and other similar products, we may get a glimpse into the future of social networking and even the ultimate form of the Internet. No longer a place for users seeking romantic relationships, these apps have evolved into platforms for infinitely connecting with others without time and space constraints and engaging in real-world social interactions in virtual worlds. bottom.

Socialization, a rigorous human requirement, never changes, but social scenes and forms continue to evolve to meet the needs of users. Today, online dating services that have been available for nearly 30 years are changing as a result of the fact that young people are no longer dependent on fast food dating and relationships.

Today, these services offer users the opportunity to showcase their special traits, meet close friends, enable immersive online social experiences, form lasting spiritual companionship, It focuses on building a kind of paradise for virtual parties.

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