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2023 is just around the corner, but Apple TV+ has already made a big marketing move.
On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing. Lead media and promotion.
The executive will join Apple’s marketing communications team, reporting to Tor Myhren, vice president of the division.
With the addition of Strauss, Apple TV+ appears to have added some stability to its marketing department, with the departure of former marketing chief JP Richards and video marketing head Chris Van Amburg in 2022.
Strauss has over 30 years of experience in the entertainment industry and has been with Disney for nine years. Most recently, he served as Disney+’s president of content and marketing, developing the service’s strategic content vision and streamer original programming. He oversaw Slate’s development, production partnerships, and content acquisitions. .
As Marketing President at The Walt Disney Studios, he led marketing strategies and campaigns for the company’s biggest movies, including Star Wars: The Force Awakens, Rogue One: A Star Wars Story, and Marvel’s Avengers.
Disney departure
Despite his career at the company, Strauss left Disney in January 2021. A major reorganization further emphasized streaming and promoted Kareem Daniel to Head of Media and Entertainment. (Daniel left the company after Bob Iger took over as CEO from Bob Chapek.)
Strauss wrote an internal memo ahead of his departure from Disney, stating: We were very lucky to achieve the intended impact with Disney. ”
The addition of Strauss is big news for Apple TV+. Apple TV+ made history as the first streamer to win Best Picture in 2022 thanks to the movie CODA. The streamer added over 50 Emmy nominations this year, including 14 for Severance.
Although he’s just started work, Strauss’ schedule is already packed for 2023. Apple TV+ has released several major movies and original series as part of this year’s slate. Lasso and Servant.
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