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Apple today shared an update on its subscription business and global App Store, noting that since 2008 the tech company has paid a record $320 billion to app developers. This is the revenue your app generates minus Apple’s fees. Additionally, across Apple services, he said there are more than 900 million paid subscriptions, with subscriptions on the App Store making up a “significant” part of that number.
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The company’s App Store in 2022 faced its most difficult year since its inception, with lawsuits and antitrust actions aimed at limiting its market power. The US Department of Justice is now said to be in the early stages of filing an antitrust lawsuit against Apple. He also recently addressed Apple and Epic Games’ antitrust appeals, pointing to the court’s reasons for the original ruling. It wasn’t a monopoly — it misunderstood antitrust laws. The UK is also investigating the duopoly of Android and iOS, with a particular focus on browsers and cloud gaming services.
Apple has had to make concessions in various parts of its App Store business this year as well.
The Netherlands, for example, had to comply with an antitrust order allowing dating apps to use third-party payments. are investigating. And last month, Apple loosened its grip on App Store pricing, introducing 700 new price ranges and rules. This allowed the developer to set a price that didn’t end at her $0.99 to address complaints that Apple didn’t let developers run their own businesses. It is the result of a class action lawsuit with US app developers that was settled in 2021.
Despite the challenges, Apple’s App Store business continues to grow.
The company says more than 650 million visitors come to the App Store every week from 175 regions around the world, and it continues to offer new experiences. Among the highlights was the release of his Apex Legends on mobile earlier this year and the growing popularity of his networking, a new form of social with Apple’s “app of the year”, BeReal. .
Apple’s game subscription service, Apple Arcade, also grew in 2022, adding over 50 titles including Warped Kart Racers, Jetpack Joyride 2, Gibbon: Beyond the Trees, Wylde Flowers, Cooking Mama: Cuisine and more. In total, the service currently hosts over 200 games.
Apple also highlighted stats across other services, pointing to Apple Music surpassing 100 million songs, growing adoption of Spatial Audio, and tripling its monthly listeners since its launch. In his 20th anniversary of his Shazam in 2022, he reached the milestone of 70 billion Shazams of all time. (We didn’t report numbers for podcasts, though.)
Meanwhile, Apple Fitness+ has expanded its library to 3,500 workouts and meditations. Apple TV+ became the first streaming service to win an Academy Award for Best Picture for “CODA.” The Apple TV app will begin streaming Major League Soccer games in February following the announcement of his 10-year partnership between Apple and the league.
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