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2022 is proving to be a whirlwind year for apps, with various statistics showing very clearly how the industry has started to change. Total spending on apps is expected to remain at $129 billion annually. At first glance this may seem like an impressive number, but it is actually a 2% decrease from the revenue earned in 2021.
With all that said, it’s important to note that 65% of the revenue your app receives comes from iOS users. This totaled about $83 billion, with the remaining $46 billion coming from apps available on the Google Play store. Apple’s lead is obviously very impressive, but it should be noted that this year of his has remained stagnant. Despite many assumptions that this would happen, the App Store has failed to extend its lead.
Another thing to mention here is that the economic headwinds haven’t had enough of an impact to dampen the gaming app’s winning streak. They continue to make money, which helps them achieve longer-term stability than they otherwise would.
Also, while the Play Store is losing out in the app spend category, it has made a lot of progress when it comes to app adoption. With total app downloads growing from 140 billion in 2021 to 151 billion in 2022, a total increase of 9%, the Play Store has emerged as a hub for developers to dominate.
73% of app downloads are from the Google Play Store alone, which seems to indicate that it is highly unfair when simply looking at it in terms of app spending. reached, but that doesn’t change the reality that the Play Store is where the vast majority of people get their apps, all things considered.
The Play Store also outperformed the app industry as a whole. App installs increased by 9% overall, but the Play Store alone increased by 12%. This brings the total number of installs from the Play Store to 117 billion.
Meanwhile, the Apple App Store saw little growth. App installs increased by only 1%, which is very little. This is a concern due to the fact that Apple may fall behind Google in this regard. Developers making big bucks today benefit from legacy status as fewer people seem to be downloading apps from the App Store.
TikTok turned out to be the most successful app in terms of consumer spending, and its rival Instagram was nowhere to be seen on that list. was. In terms of monthly active users, Global Search takes the lead, followed closely by TikTok in second place and Instagram in third place.
H/T: Data AI
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