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Ant and Dec have reportedly trademarked Limitless Win, which allows game shows to cash in on board games, puzzles, apps, and books.
The TV host owns production company Miter Studios Ltd, which, according to The Mirror, “has filed papers with the Intellectual Property Office.”
The application means they have legal protection for the trademarked show for 10 years.
Win win! Ant and Dec have reportedly trademarked Limitless Win, which allows game shows to cash in on board games, puzzles, apps and books.
The trademark allows Ant and Dec to benefit from goods and products that use Limitless Win in their name and branding.
This includes board games, puzzles, mobile apps, tablet apps, computer games, and books.
The Ant and Dec game show gives players the chance to play for the biggest prizes in British history.
All answers are numbers, and the number answer is also the amount of steps you can take up the ladder.
Cashing in: The TV presenter owns production company Miter Studios Ltd and, according to The Mirror, has “filed papers with the Intellectual Property Office.”
After playing a quick-fire question round, contestants stack lives, gaining 5 lives for each correct answer.
A player may give an answer that falls short of the correct answer, but is not finished. Contestants get an odd or even number of out-of-range lifelines along the way.
Earlier last year, when her show first aired, Ant told The Mirror she was worried they were “trying to bankrupt ITV with endless winnings.”
The dynamic duo say they’ve completely reinvented the rulebook when creating their game show, and it’s unlike anything else on television.
Big Numbers: The Ant and Dec game show gives players the chance to play for the biggest prizes in British history
Dec explains:
“As a viewer, I don’t know anything, so I can’t play any more, but the feature of Limitless Win is that all the answers are numbers, so most of the time, you can stick them well. Accurately. You might not know it, but you might stay in the game.
In the latest episode, which aired on Christmas Day ahead of the new series launching on January 7th, Rylan Clark held back tears after losing an eye-popping £250,000 to David Walliams.
‘We were pissed’: Rylan Clark holds back tears after losing a huge £250,000 to David Walliams in Monday’s Ant and Dec Limitless Win
The presenter, 33, was left “gutted” after playing endless ITV games with the British’s Got Talent judges in hopes of winning money for the named charity.
Rylan and David got off to a strong start up the ladder, eventually surpassing £250,000 and giving them a chance to reach £500,000.
However, after failing to secure what they had earned, they chose to risk £75,000 and run out of lives with nothing left.
They debated when asked, “How many weeks does it take a tadpole to turn into a frog?” Lock the answer in just seconds.
‘We did our best’: Presenter, 33, enters endless ITV game against judges of Britain’s Got Talent in hopes of winning money for designated charity After was left with “guts”
On the Christmas Day show, Rylan seemed quick to realize he was wrong when he joked: “Is this the exit?”
Unfortunately, the pair’s answer was wrong, too far for the number of lives left, so the £75,000 bet on £250,000 failed.
Both seemed very devastated as the money had been taken from them, but Ant and Dec gave the pair a £1000 bounty so their charity received nothing. .
Rylan nearly cried as he reflected on the money he had lost and wished he had “cash it.”
He said: “We are very angry. We are very angry. We have done our best. It is amazing and we are going home no more for charity.” I’m just angry that I can’t bring it back.
‘Should have cashed out’: The pair did well at first, but after failing to lock in what they had won, they chose to risk £75,000 and died with nothing left
‘We needed more lives’: Both looked very devastated that their money had been taken, but Ant and Dec gave them a prize of £1000, so the charity I received nothing.
“But they’re getting at least a little something, so we’re grateful.
“Why are you playing that game? Don’t ask that question unless you have tadpoles at home.
“I needed more lives. I should have cashed out.
Rylan played for Chrons and Colitis UK in honor of his mother, and David chose Alzheimers Research UK in honor of his late friend Dame Barbara Windsor.
“Why would you play that game?”: Rylan looked on the verge of tears as he reflected on losing money and how they wanted to “cash out.”
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