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Representative imageAnimated videos are one of the most loved visual formats by people of all ages as they are proven to be engaging and have a longer attention span. Studies show that a website with video content makes a visitor 100% more likely to stay on her website compared to other sites that require static images to be read or deciphered. is shown. Animated content has been shown to create a memorable and lasting impression when brands use it.
Furthermore, with the advent of smartphones and the spread of the internet, 5G is now increasing access to watching videos on the go. On average, consumers watch approximately 1-2 hours of video each day. Consumption is so high that businesses are starting to capitalize on this enormous potential by prioritizing video-based advertising over other media formats. Also, the use of animation in these videos gives brands an added edge to increase brand recall and connect with potential customers. through the story Animation is a great technique for communicating technical and complex concepts and ideas, and can achieve a better vision than words or flat images.
So far, animated children’s films and cartoons have used entertainment and imagination to hold the attention of viewers. Now, marketing strategies can do the same, attracting adult audiences and consumers. Additionally, because of the inherently high entertainment value of animated content, viewers are more likely to engage and engage with videos containing animation than traditional advertising. And this shows extraordinary results for the brand!
Let’s take a look at some of the benefits businesses can gain by incorporating animation into their marketing and advertising strategy.
1) easy to understand
People process information differently. By utilizing animation, you can avoid using long texts and make your audience more interesting. Animation is also a great tool for explaining an action or introducing someone to the actual process of using a product or service, allowing for a simpler form of communication. It keeps the information in your head and motivates you to learn more about what the company is doing.
2) Budget friendly
Businesses can lower the cost of creating marketing videos by using animation.And the price to create the character and Cartoons from scratch are generally more expensive, but are still affordable because they eliminate the costs of physically booking filming venues, hiring models, using lighting and camera equipment, filming, editing, and crew management. The price is low, making animation videos affordable.High ROI option for investment
3) Timeless Flexibility
A business may use many star power celebrities to represent or assume the role of brand ambassador for the company in marketing their videos. But if their star power starts to wane, or if that person becomes embroiled in a legal or anti-social scandal, the implications for brands are severe! , will force you to work on creating new ads, which will cost you more. This continues to have the same impact on brand recall and can be easily used for a variety of promotions. Additionally, animations are more likely to be shared on social media networks outside of marketing campaigns.
4) Increase conversion rates
Animation is a flexible tool for reaching a wide range of audiences because its fun and imaginative aesthetics appeal to both adults and children. As a result, you can differentiate yourself from your competitors by designing animations that appeal to a wide audience. Plus, you have the opportunity to create something memorable for your readers and persuade them to share your content on your timeline.
Marketers can benefit from suitable and budget-friendly animated advertising. All marketers can take advantage of these video services from skilled animation production companies. Marketers of all kinds can benefit from the suitability and affordability of animated ads. Their cost is not the key determinant for companies. A seasoned cartoon production company can easily offer video services to marketers. The fact that animation ushers in a new era of ad-supported business in grabbing the customer’s attention and conveying important information. Moreover, people love to watch animated videos from the creative side.
Effective marketing helps businesses build strong brands, attract new customers, increase sales, and improve profitability, writes the authors.
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