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This week’s Marketing Morsels is filled with fun samples from British Airways, Volkswagen, Quorn and more. Enjoy the assortment!
Mouth #1: British Airways is furious that you work on vacation
Nearly half of Britons have worked over the holidays, according to a YouGov survey, so British Airways is calling on people to get up for the holidays in a series of humorous short films. In each issue of “Take Your Holidays Seriously,” one woman claims that when she and her fellow vacationers (in one case a lobster) get a work call, they open up their laptops and say, “If you don’t take a vacation, you literally It can kill us,” expressing anger and frustration. as soon as you can. ”
Just one example #2: Women who can’t help but think about driving an electric Volkswagen in this campaign
In a video showcasing the electric ID.4 GTC model, Volkswagen despaired while remembering how the woman who sold her beloved old Volkswagen baked car-shaped cookies, remained in an empty garage, and left her own car. I’m introducing how I’m staring at the picture wistfully. before she got a brand new one and gave it a spin. Her DDB Berlin and Voltage ad “Bring Back the Energy”, which directs her iconic 2010 commercial, has earned him over one million views on the brand’s TikTok and his Instagram. , has achieved quasi-viral status.
Taste #3: Quorn says it tastes great. Meat is an unnecessary “substitute”.
Quorn, a plant-based food brand, positions its fake chicken products as superior to meat in a celebratory campaign titled “So Tasty, Why Choose the Alternative?” The middle video shows people enjoying a night out with friends while eating Quorn nuggets, burgers and chicken wings.
Taste #4: Angel Soft has a new brand identity, mascot and world
New year, new toilet paper. Bath tissue brands Angel Soft and Gray New York have launched new brand identities that include all-new packaging, new brand mascots and even an expanded universe. This world is home to Angel, a baby angel who is characteristically brought to life from a package, and the Heavenly Crew who run an empty toilet paper factory.
Morsel #5: M&M’s releases ‘all-female’ pack to support women’s organizations
M&M’s has launched a new campaign called “Flipping the Status Quo”. This introduced the “all-female” pack, or M&M’s female characters Green, Brown, and most recently, Purple (pictured upside down to further convey the message). With each pack sold, $1 will be donated to women’s empowerment nonprofits She Is The Music, We Are Moving the Needle and Women in Music, plus a total of $800,000 in donations from brands. Women Founders Collective and the Geena Davis Institute on Gender and Media. Fans can also nominate a woman to “disrupt the status quo” through other initiatives and organizations, and the winner will receive her $10,000 for that purpose.
Morsel #6: MMA’s Tabitha Rich Appears in 805 Beer’s ‘authentico’ Story
805 Beer has teamed up with MMA athlete Tabitha Rich, who recently joined the brand ambassadors or “authenticos”. Along with the partnership, we also released an advertising campaign about Rich’s journey from training to professional fighting to teaching young women Brazilian Jiu-Jitsu.
Morsel $7: Dame Slams producing disposable tampons and pads
Sustainability-focused sanitary product brand Dame highlights less-desirable ingredients in single-use tampons and pads, including plastic, chlorine, pesticides and bleach, in a new outdoor campaign. This initiative aims to convert customers to organic, reusable products available as subscription packs.
Sip #8: Sunkist Citrus Helps WhistlePig Whiskey Dry For January
Whiskey brands WhistlePig Whiskey and Sunkist Citrus will launch Dry Orange Fashioned, a ready-to-drink cocktail inspired by the flavors of classic Old Fashioned cocktails, as a Dry January option. ” and Sunkist Orange Essence. For those whose January isn’t too dry, the brand and his duo are also releasing a Wet Orange fashion with traditional rye whiskey. Proceeds from both will be used to support Turning Tables, an organization that promotes diverse career paths for bartenders in the industry.
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