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Do you speak their language when crafting marketing messages to potential and current commercial clients?
In this episode of Straight Talk!, ISSA Media Director Jeff Cross asks Dean Mercado, CEO of Online Marketing Muscle, a sales and marketing automation agency based in Long Island, NY, how to market to commercial and individual customers. We talked about important differences.
“There is a big difference and distinction in who and how you want to market,” Mercado said in an interview. “Better segmentation of your audience and a better message to that audience – a more specific message – will give you better results every time.”
“When you’re dealing with commercial cleaning, you’re dealing with ‘B2B,’ or business-to-business,” he continued. “Your language will be different…. What drives the decisions of homeowners does not necessarily drive the decisions of large corporate operations personnel.”
To better understand how to segment your different audiences and make sure they’re always speaking the same language, watch the episode video or podcast below.
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