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Carol Z. Shane
The beginning of the year is a time for many to stock up and perhaps dream of new beginnings.
Amelia Bartlett knows all about it. Through a process called “vision casting,” she helps clients identify their passions. And with a keen business sense honed over the course of her life, she guides them to successful, practical ways to build lives around what they love most.
“I grew up in an entrepreneurial village,” she says of her childhood in St. Petersburg, Florida. Her money was tight, so Bartlett observed her neighbors doing odd jobs such as bartering and upcycling. She said, “I lived in a neighborhood full of witty people. I had a lot of really strong role models.”
By the age of 10, she was doing product photography for her antique dealer father. She was drawn to the dramatic arts and began taking acting lessons at the age of 11, but decided not to pursue acting in college after high school. But over time I learned that it’s not an easy industry to make money in. And I didn’t want to struggle.
Her photography has grown into a business that includes e-commerce, branding and advertising. She decided to stay at her house and make money.
He holds a bachelor’s degree from the University of South Florida that focuses on entrepreneurship, innovation, and problem-solving, including the components of business. The skills she learned in her youth made her a natural problem solver, which she used to learn even more. “I directed commercials because I said, ‘I need to make a commercial.’ I built websites and did social media marketing. I was always a writer. You just do it because there is, and I realized that if I did it for one person, I could do it for others.”
She arrived in Knoxville in July 2017 and first visited the Knoxville Entrepreneur Center. She said, “My first client in Knoxville was Maker City. Photography, web design, copywriting, content strategy, creative marketing. I worked with several small brands, healthcare organizations. “
Along the way, she realized she hadn’t forgotten her old passion for filmmaking. “I realized I had to lean into what I was trying to do. I started to connect more. John Haley of Big Slate – credit to him as a source. They introduced me.” Bartlett has developed what she calls a “hybrid, carefully constructed lifestyle.” It’s the sweet spot between means and ends, and her “ikigai” is Japanese for “reason for existence.”
“Ikigai has a commercial side. It’s about what you’re good at, what you enjoy, and what people pay you for. “Everything I do is grounded in business. Because I can speak the language of business.
Her own journey is a testament to exactly what she wants to offer others as she builds her filmmaking career.
Bartlett is well aware that she lives in a consumer culture, and that for many people success means having more. Wanting more is respectable, but abundance doesn’t come in one form: abundance is living the life you want to live, in alignment with your overall vision.”
Visit ameliabartlett.com.
Maker City is a large community of makers, artists, creators, small makers, and advocacy groups in the Knoxville area. Led by the Mayor’s Maker Council, it fosters collaborative partnerships, programming and opportunities to create a sustainable creative community. For more information, please visit http://themakercity.org/.
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