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Separate the NFL from movies and TV shows
Amazon’s Prime Video may focus primarily on movies and TV shows, but sports content has become an important part of the streaming service in recent years. The company seems more serious than ever, with a new report suggesting it’s in the early stages of developing a standalone sports app for Prime content.
A source known to The Information (via XDA) shared details that the company is considering a separate app for sports content. Sources say there are no firm plans yet, but they may decide to put football, baseball, and soccer games elsewhere. There are different apps, but so far all streaming content is available through the Prime Video app on smart TVs, streaming sticks, mobile phones, etc.
The leak didn’t share any further information, and it appears that the plan is still in its very early stages. It’s not certain that this will see the light of day, as it states. It is unknown whether it is for people who want to watch the game separately from the application.
If Amazon decides to do this, it could mean more sports will be included in Prime.Last month, Amazon CEO Andy Jassy highlighted sports as an area Amazon will continue to invest in. . He called it a “unique asset”. That said, streaming sports is an expensive and competitive business.
YouTube announced last week that it had purchased the rights to NFL Sunday Ticket streaming, rumored to be worth around $2 billion each season. In early 2022, Apple secured the rights to both Major League Soccer and Major League Baseball. If Amazon wants to bolster its sports credentials, it would be a great investment.
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