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Alliance Marketing’s board of directors has announced a new line-up for the nation’s largest self-negotiating grocery advertising group. The Board looks forward to working with the team that continues to help independent owners succeed in the highly competitive grocery business. The Board welcomes:
Greg Rush, Chairman of the Board of Alliance Marketing, LLC said: Greg has served as Vice President of Merchandising and Chief Marketing Officer for Houchens Food Group, Inc. since October 2021. Greg has been with Houchens since December 2009. Previously, he held roles at Dollar General, expanding distribution, logistics, finance and merchandising responsibilities. From September 1993 he worked for the Corporation until 2009. Since 2018, he has been a member of the Board of Directors for Alliance Marketing and a member of the Board of Directors for the International Grocers Alliance, USA. He also serves on the boards of the Tennessee Grocery and Convenience Store Association and the Bowling He Green Boys & Girls Club.
Jena Sowers, Chief Executive Officer of Alliance Marketing, LLC said: Jena most recently served as Executive Vice President of iPro Systems, where she has been with the organization since March 2020. Jena has over 20 years of experience in the grocery industry. A large part of her career was serving independent retailers at Kraft Heinz. Jena has served on multiple leadership boards, including the National Grocers Association, which recently lobbied for fair trade in Washington, DC. Her unique customer needs to level the playing field by combining her experience with her knowledge of the consumer goods industry and the technological solutions she and her team provide to independent retailers. Think holistically and strategically about solutions. She is passionate about independent retailers, their families, and the communities they serve.
Michael Donkin, Alliance Retail Group President Michael has been with Alliance Retail Group for 12 years, most recently as Chief Operating Officer. Michael has been in the independent grocery industry for over 25 years, serving most of his time at the retail and wholesale level. Michael serves on the Board of Directors of the Tennessee Grocers and Convenience Store Association, where he addresses the challenges of rapid growth within the market and supports ARG’s mission to drive profitable success and independent grocery store sales. is working on
Mike Bokarae, President, Alliance Data Management and A2 Advertising Mike has been with Alliance Marketing since 2020, most recently as Chief Development Officer. Mike has more than 30 years of experience in the independent grocery industry, including Kraft.He spent his 25 years at Heinz focusing on serving independent grocery stores It is included. Mike’s mission is to make cutting-edge technology and marketing services available to independent retailers.
Alliance Retail Group (ARG) is the largest self-negotiating grocery advertising group in the United States. ARG is a retailer-owned LLC that passes his 100% of vendor transaction funds to members in a transparent fee-based business model. As a cooperative, ARG negotiates with trade partners to give retailers the power of big box his banner with the freedom of independent grocery stores. ARG is located in Hendersonville, Tennessee and has been a friend of independent grocery stores since 1991.
iPro system formed in 2012 and is located in Hendersonville, Tennessee. iPro Systems specializes in managing scan-based promotions, data analysis and reporting, working with independent grocery industry retailers, CPG vendors and wholesalers.
A2 Advertising A2 Advertising’s mission is to help small businesses succeed through the affordable use of thoughtful marketing and advertising with innovative technology and creative talent. From offices in Hendersonville, Tennessee and Kansas City, Missouri, A2 Advertising speaks to millions of customers nationwide. Data analysis, years of experience and proven results drive your success.
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