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Seoul, South Korea, January 16, 2023 /PRNewswire/ — air bridge, uniform measuresMobile marketing tool rement announced today that it has been officially recognized as an app attribution partner by Google. Together, the companies will provide trusted and accurate performance insights to marketing professionals around the world who rely on Airbridge to manage complex advertising campaigns.
Google’s App Attribution Partner Program is designed to help app marketers make more informed marketing decisions when working with Google Ads. Airbridge’s integration with Google allows Airbridge customers to benefit from easier and simpler campaign setup, richer performance data and detailed reporting, and early access to Google’s new measurement capabilities. The streamlined process also helps reduce potential data discrepancies caused by different conversion reporting settings across platforms.
Airbridge CEO and co-founder Roi Nam said: “The App Attribution Partner badge represents our commitment to providing best-in-class mobile attribution insights and a more complete understanding of the user journey. It will allow us to continue to measure and optimize while protecting the marketing landscape.”
About the air bridge
Airbridge is an integrated measurement tool that helps leading brands discover and scale their true sources of growth. Airbridge Unified Measurement Stack integrates Last-Touch Attribution (LTA), Multi-Touch Attribution (MTA), Incrementality measurement and Marketing Mix Modeling (MMM) to help mobile marketers effectively optimize ad performance and maximize return to promote Airbridge also offers solutions for deep linking, marketing analytics, audience management and fraud prevention. For more information, see: https://www.airbridge.io.
media contact
Jenny Singh
press@airbridge.io
+82-70-5102-1210
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