Air Jordan Releases Sneakers To Honor The Infamous BIG

For The Notorious BIG, hip-hop was all about dreams. And now, that dream is engraved in the latest Air Jordan shoe.

To celebrate the 50th anniversary of hip-hop as a genre, Air Jordans teamed up with the Christopher Wallace Memorial Foundation. Christopher Wallace His Memorial Foundation, the eponymous organization of The Notorious BIG, empowers inner-city youth through tools such as education, and a limited edition sneaker.

The legendary rapper, who died in 1997 at the age of 24, revolutionized hip-hop alongside other icons of the era like Tupac Shakur. In honor of his legacy and the year of Jordan, Air 23 pairs of his latest Jordan sneakers will be auctioned between his January 23rd and his February 3rd, during which time Sotheby’s It will also be exhibited at a gallery in New York.

Biggie’s Instagram page announced the collaboration with a post detailing the shoes.

“Proceeds from the auction will go to the Christopher Wallace Memorial Foundation, which empowers inner-city youth with educational learning tools, sponsorships, grants, and community-based mentorship programs and campaigns. All of this is in keeping with its motto, “Think big books instead.”gun’s

In a separate post, the account detailed new shoes dubbed Christopher Wallace’s Air Jordan 13.

The sneaker’s tongue features a silhouette of Biggie’s face, while two of his famous lyrics from his hit “Juicy” are written on the inside of the tongue. “It Was All A Dream” on his right shoe.

The insole also features a colorful “Special Edition” print, while the sockliner features a checkered flannel pattern in red and black. The word “Dream” is also engraved on the laces.

“In addition to the sneaker highlights listed below, the design features a special edition print detail inspired by the insole. All styling is synonymous with the Notorious Big,” the caption read. rice field.

The sneaker joins the latest movement to celebrate hip-hop’s 50th anniversary. In Biggie’s hometown of New York City, Mayor Eric Adams hosted an event at City Hall last November and worked with Universal’s Hip Hop Museum in the Bronx to help the city hold his 50th event over the course of his 50 days. and detailed how we will celebrate our 50th anniversary.It is expected to open in 2024, according to hip hop DX.

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“For the first time in the history of New York City, we have a hip-hop mayor,” Adams said during a press conference at the event.

“We now have the power to use the experiences of these men and women here to reinvent the way we use music to educate our children. They have iron hammers so they can be part of the construction.”