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Indian real estate as an industry is expected to reach $1 trillion in value by 2030 and contribute around 13% of India’s GDP by 2025.
The rise of AI-powered proptech platforms that enable a range of real estate-based services through a seamless technology-driven approach is key in transforming this traditional industry into a revitalized, technology-based industry of choice. has played a role.
That said, in this era of customer-centric business environment, all businesses are looking to reach their target audience. By curating certain, relevant marketing campaigns.
– Advertising ​​-
The challenges of consumer information overload and short attention spans make it very difficult to measure the appreciable attention of your target audience. Indian real estate branding and marketing, driven primarily by traditional marketing strategies and traditional advertising, is developing more slowly than the global average.
Nonetheless, the last few years have seen some progress in using new-age marketing techniques to capture the attention of target audiences. accelerated.
Pandemic impact
The emergence of the pandemic in early 2020 has had the worst impact on the real estate industry. Transactions were halted, outdoor hoardings and billboards rendered ineffective due to lockdowns, forcing all players to rethink their marketing and advertising strategies to attract their target audience. Helped me a lot. Let’s take a look at some of today’s major marketing he trends. These are primarily driven by the proptech platform.
The rise of digital marketing
The advent of digital marketing and the widespread use of social media has completely changed and completely revitalized the popular marketing method. Using a specific social media platform to target a brand’s niche audience, build personal connections, and capture that perfect moment through “moment marketing” was a game changer.
Quirky, personalized, and fresh digital content has replaced one-size-fits-all, repetitive, and boring hoardings and billboards. This gave great scope for immediate course corrections, rapid optimization based on feedback, and increased mobility and flexibility to edit and change campaigns.
AI-based performance marketing and automation
– Advertising ​​-
The early days of proptech took property marketing to a new level by moving beyond hard selling to customer acquisition, property management and investor relations. There are different target markets for different products that offer different services, from buying and selling homes to real estate investment trusts (REITs) and fractional ownership of commercial real estate.
As a result, different tools and methods are needed to spread the main message. Beyond just e-commerce, AI-driven performance marketing is impacting big real estate agents and young entrepreneurs alike.
Through real-time recommendations and insights, AI is disrupting the sales and marketing paradigm. With the help of AI, marketers can design optimal marketing-mix models, optimize customer acquisition costs, and make their overall marketing strategy a more cost- and resource-efficient tactical game.
strategic partnership
The best thing about the new and improved marketing game is the perfect balance of the “phygital” phase. The young marketer now combines digitized and automated marketing gimmicks with strategic brands his partnerships to build connections beyond the transaction with customers for a perfect mix. .
This includes the rise of sports partnerships, blockbuster film partnerships, and in-show branding with major web series and video content platforms. These trends have resulted in a true paradigm shift in how proptech is leading the new marketing era across the real estate industry.
future
The real estate industry is entering a period of great change. Efficiency is likely to increase in the future, and proptech will play an important role. The success of early tech adopters in the real estate sector demonstrates the importance of investing in new technologies and ideas. It’s time for all real estate people to think about leveraging technologies such as proptech to create new opportunities and value.
– Advertising ​​-
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