adesso : E.ON Chooses Reachbird for Influencer Marketing Campaign

With this campaign, E.ON and Reachbird highlight the importance of a reliable energy provider in times of change. To that end, the pair will develop and implement strategies that are fully embedded in the energy provider’s communication concept and championed by a cohort of online influencers.

Reachbird acquired E.ON for its established influencer marketing expertise and data-driven approach. Through its own influencer marketing platform, RTECH, agencies can choose the right social media influencers based on numerous data points. AI-powered solutions manage campaign delivery from start to finish and also enable detailed performance analysis.

“E.ON is paving the way for a green energy future,” said Christina Niedermaier, Vice President of Digital Marketing at E.ON. “At Reachbird, we have found the perfect partner to successfully communicate our role through influencer marketing.”

Reachbird CEO Philipp Martin said: “Our job is to strike the right balance between creativity and data. A quantifiable metric ensures that the influencer’s marketing efforts help him achieve his E.ON’s overarching goals. is guaranteed.”

Philipp Martin, Geschäftsführer von Reachbird, freut sich auf “zwei spannende Jahre mit E.ON”. (Credit: Reachbird)

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