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Among other things, Marketo, which was developed to enhance marketing for social media users, was eventually acquired by Adobe. Now the new startup wants Marketo to do what he did with Web2, but this time he does it with Web3.
Addressable has a digital fingerprinting startup that claims it can match anonymous crypto wallets to social media accounts. In fact, it believes it can, claiming to have matched 17 million cryptocurrency wallet holders with her Twitter account.
That’s a pretty tough order, but let’s get back to it.
So far, at least I can say that it has earned investor confidence. Currently, he has raised $7.5 million in his seed round from Viola Ventures, Fabric Ventures, Mensch Capital Partners and North Island Ventures.
According to Addressable, the solution is that cryptocurrency wallets are anonymous so Web3 marketers cannot know the age, country or purchase history of their audience. I mean, that was the point, right?
Addressable claims to solve this by associating anonymous blockchain audiences with social media accounts and looking at data points across blockchain activity that can be correlated with social media activity. This will allow marketers to promote games, conferences, etc. to cryptocurrency wallet holders on Twitter, targeting audiences who are more likely to purchase their products, leading to higher effectiveness/ROI. can improve your return on ad spend.
To do this, we had to look at over 500 million crypto wallets and over 100 million social accounts and create an algorithm that matched these data points.
Tomer Sharonim (Co-Founder and CEO) was previously Vice President of Products at Salt Security. Tomer Shlomo (Co-Founder and CTO) has worked for Synadia and more. Dr. Asaf Nadler (Co-Founder and Chief His Scientist) has worked for Akamai Technologies and others.
Speaking to TechCrunch via email, Sharoni said: “
He argues that Addressable is different because it takes a “more holistic and comprehensive approach by unlocking all Web3 on-chain users.”
Of course, it’s very difficult to verify whether they can do this, but at least their investors seem clearly convinced.
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