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2022 is a year of post-coronavirus resurgence and recovery, but also a year of challenges and turmoil, leaving many wondering how to plan for the future. The mobile app economy continues to grow, with 37 billion app downloads in the first quarter of last year, an 11% increase from 2021, but with retention likely to drop to 21%. , it can be difficult to determine the longevity of these apps. just 24 hours.
With drastic changes in privacy regulations, rising user acquisition costs, and many marketing teams working on small budgets, it’s easy to get bogged down in the challenge of doing more with less. But there are ways to thrive in uncertain times.
Zero Party Data: An Elegant Solution to the Personalization and Privacy Conundrum
76% of consumers say personalized communication is essential when considering brands, but a similar percentage also expressed concerns about data security. The implied conundrum of delivering personalized experiences without violating privacy has raised marketers’ concerns, but Zero Party his data offers an elegant solution.
Zero-party data, meaning information that users actively share with brands they feel connected to, is not only more reliable than third-party data, but also strengthens investment in the relationship between brands and their customers. To do.In other words, don’t make User shares data. let me they! Storyly has found up to 46% response rates for interactive story quizzes and surveys. This shows that users like to share their opinions and preferences.
Gamification: Fun is a Powerful Motivator
Adding gamification to the user experience is a solid strategy for increasing app retention and keeping customers coming back for more. Progress Creating a gamified onboarding flow with his bars and achievements, Scavenger with a mix of online and offline experiences Designing his hunts, Engagement Rewarding his milestones, and more to help partners achieve great success I’ve seen you pick up. One of the things he finds interesting about gamification is that the only limit is the imagination of the marketing team. There are many ways to give your users fun challenges and exciting rewards.
Inspiration: Proactively create demand
Mobile shoppers don’t always start with a shopping list. In fact, the search-search-buy linear path is rarely the most successful for brands and their customers. When a user visits his phone (he’s 300+ times a day), he’s not looking for a specific product. experience Anything that provides recreation, entertainment, connection, or convenience. Therefore, your marketing strategy should focus on discovery as much or even more than search engine optimization.
Don’t passively wait for your customers to find you, get out there and inspire them! Remember that social media is one of the primary channels for discovery. But why should we leave everything to social platforms? Creating a frictionless path to conversion using mobile-native content formats such as Stories, which are great at grabbing users’ attention, can generate demand in your own digital store.
User Generated Content: From Customers to Communities
Humans are hardwired to connect, so when looking at the digital landscape, it’s no surprise that the most successful apps and brands include an element of community building. From social media to dating apps to C2C marketplaces to niche outlets, it’s clear that we’re not content to sit on the sidelines when users can instead be part of the action! Adding or expanding the social layer and integrating user-generated content with the help of a platform can provide a significant return on investment.
Short form video: The medium is the message
“The medium is the message” may be a marketing cliché, but it is also fundamentally correct. of Medium of modern digital communication. Short video content is becoming increasingly important in connecting with users as the average consideration period is shrinking. In fact, leading apps in industries ranging from streaming services to ridesharing have incorporated short videos into their content strategy.
Sustainability: Focusing on the future
Young shoppers care as much about product quality as they do about how products are made and their environmental impact. According to Rakuten, from age 18 to 34, his 69% of shoppers see sustainability (shopping second-hand or from eco-friendly brands) as an important factor when making purchasing decisions. I’m here. Gen Z also cares deeply about working ethically with the companies they support, so it makes sense to put the brand’s values and commitments at the heart of what they consider to be a worry-free purchase. It’s suitable.
Forecast for 2023
Looking to the future, it’s important to ensure that your business model can adapt to market changes as needed. There are no shortcuts to building meaningful relationships and connections with customers, but the value of doing so is clear. Listening to your audience, observing cultural and economic shifts, and responding with agile content and product strategies is always a smart move.
Marc-Antoine Hager, Regional Vice President of Sales, SEA, CleverTap, said: Retaining existing customers is key to surviving these hard times. “
By leveraging smart strategies, teams can focus on creating consumer experiences that drive higher retention rates and position brands for growth, no matter what 2023 has in store.
The complete Storyly 2023 Mobile Marketing Forecast eBook with detailed insights and inspiration is available here.
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